The labor market is incredibly tight. There are millions of job openings and small business owners (and large employers, too) can’t find the right people to meet their hiring needs. Oh, by the way, the situation isn’t going to get any better in the foreseeable future.

Sage advice tells business owners to be prepared to pay people more, that those looking for a change want more meaning in their work and that organizational culture is more important than ever. All this is true. There is no silver bullet that will quickly solve your hiring challenges. You need to get creative. You must understand what potential employees are looking for and position both your business and the role you’re trying to fill as a unique opportunity. Culture is now more important than ever. And that doesn’t mean having your mission and vision statements hanging in your restrooms or lobby.