Laura Spaulding, founder and CEO of Spaulding Decon, is a former law enforcement officer who has evolved her business from a solo operation to a nationwide franchise that specializes in biohazard disinfection and decontamination. Spaulding Decon topped the Entrepreneur Franchise 500 crime-scene cleaning category in 2022. In this episode of Real Stories in Restoration, Spaulding shares her journey from humble beginnings as a woman-led startup. Today, Spaulding Decon is scaling rapidly with 20 to 30 new franchises a year, has added real estate acquisitions to its business model, and has millions of followers on social media.

Alma West of Quick Dry Water Restoration and Magdalena Rebuild shares how she built her businesses by focusing on leadership, communication, and improving customer experience.

Learn how the Restoration Golf Leage (RGL) helps restorers build relationships, network, and strengthen collaboration across the industry. 

ServiceMaster Restore’s Jeff Todd shares how operator-led growth and market density strategies help restorers scale and improve their performance.

In this episode of Ask The Expert, Abby Vallelonga shares how marketing and communication can build trust and humanize the restoration industry. She highlights the importance of education, connection, and empathy in high-stress and high-stakes situations. 

Learn why contents claims break down and how restorers can prevent delays through better communication and documentation.

In this episode of Ask The Expert, Robb Harrell of DocuSketch shares his insights on how the restoration triangle is evolving and what it will take to improve the claims ecosystem. He also shares how shared data, technology, and communication can reduce unnecessary friction.