Restoration logo
search
cart
facebook twitter linkedin youtube
  • Sign In
  • Create Account
  • Sign Out
  • My Account
Restoration logo
  • NEWS
  • PRODUCTS
    • New Products & Technologies
    • Submit Your Product
    • Interactive Product Spotlights
  • CATASTROPHE
    • Hurricane
  • TOPICS
    • Architecture
    • Cleaning & Sanitation
    • Contamination
    • Contractor Safety
    • Contents
    • Fire & Smoke
    • Mold
    • Odor
    • Recon & Reno
    • Water
  • EDUCATION
    • Training & Education
    • Business Management
    • Insurance/Legal Matters
    • KnowHow
    • Podcasts
    • Webinars
    • Whitepapers
    • Industry Events
    • Sponsor Insights
    • Ask R&R AI
  • VIDEOS
    • Ask the Expert
    • Ask Annissa
    • Marketing Monday
    • Tech Tip Tuesday
  • BUYER'S GUIDE
  • THE EXPERIENCE
    • Convention & Trade Show
    • TradeTalks
  • ABOUT
    • Contact
    • Advertise
  • SIGN UP

Restoring a Hulk-Smashed Skyscraper

By Eric Fish
May 11, 2012

One of the great things about Hollywood is that we can watch disaster flicks like Armageddon, 2012 and The Day After Tomorrow knowing that the buildings being destroyed and havoc being wreaked won’t require a real cleanup. But what if they did?





One of the great things about Hollywood is that we can watch disaster flicks like Armageddon, 2012 and The Day After Tomorrow knowing that the buildings being destroyed and havoc being wreaked won’t require a real cleanup.

But what if they did?

For instance, superhero flick The Avengers is (Hulk) smashing box office records. And in the film, about the last hour is spent fending off an alien invasion that’s smashing New York City. Then, of course, aside from the alien invasion wreaking its own havoc, you’ve got the likes of Iron Man, Captain America and The Incredible Hulk saving the day and causing even more destruction to the city as they’re blowing up the enemy. The movie got the Kinetic Analysis Corporation, a leading disaster-assessment firm, thinking about how much it would actually cost to repair all the damage incurred in The Avengers.

The results: A whopping $60-70 billion in damages and another $90 billion in clean-up (see the full report here.)

On a side note to the Kinetic Analysis Corporation, it looks like Gotham City is in for a doozy this summer in The Dark Knight Rises. We expect a full disaster assessment for that movie as well.

Looking for quick answers on restoration, remediation and cleaning topics?
Try Ask R&R, our new smart AI search tool.
Ask R&R →

Share This Story

Eric joined Restoration & Remediation in January 2012 and oversees all the editorial content that goes into every issue. He can be reached at fishe@bnpmedia.com

You must login or register in order to post a comment.

Report Abusive Comment

Recent Comments

projektrestoration

article review`

Agility

Information

Thanks for sharing this with us here....

Manage My Account
  • Newsletters
  • Online Registration
  • Subscription Customer Service
  • Manage My Preferences

More Videos

Sponsored Content

Sponsored Content is a special paid section where industry companies provide high quality, objective, non-commercial content around topics of interest to the Restoration & Remediation audience. All Sponsored Content is supplied by the advertising company and any opinions expressed in this article are those of the author and not necessarily reflect the views of Restoration & Remediation or its parent company, BNP Media. Interested in participating in our Sponsored Content section? Contact your local rep!

close
  • restoration technician working a water damage project
    Sponsored byCotality

    Schedule smarter with DASH’s mobile restoration job management

Popular Stories

Five Tools that are essential for estimating and documentation

Five Essential Tools for Estimating and Documenting Hurricane Damage

Disaster Recovery Plan

Preparing for the “Big One”: What Nobody Tells You About CAT Response

A restoration contractor discusses remediation recommendations with a homeowner at a kitchen table as the customer reviews paperwork and weighs a decision

Mold Jobs Without Estimates Converted 36% Worse for Restoration Companies

Register for Webinar - Connecting the Field, Office and Carriers: How to Streamline Claims with Better Data and Communication

Events

September 9, 2026

The Experience Convention and Trade Show

The Experience Convention & Trade Show logoThe Experience Convention and Trade Show unites the cleaning, restoration, inspection, indoor air quality, and HVAC industries through hands-on education, live demonstrations, and high-impact networking. Attendees gain practical skills, business insight, and connections that elevate industry standards and drive growth.

View All Submit An Event

Poll

Investing in Training

What training investment has delivered the greatest return for your company?
View Results Poll Archive

Products

The Cleaning, Restoration, Inspection, and Safety Glossary

The Cleaning, Restoration, Inspection, and Safety Glossary

The Cleaning, Restoration, Inspection, and Safety Glossary.

See More Products

Submit Your New Product/Technology to R&R!

Would you like to promote a new restoration, remediation or cleaning product/technology with Restoration & Remediation? Fill out the question below to start your submission:

×

Stay ahead of the curve with our newsletters.

Get the latest industry updates tailored your way.

JOIN TODAY!
  • RESOURCES
    • Advertise
    • Contact Us
    • Directories
    • Store
    • Want More
    • Submit a Press Release
  • SIGN UP TODAY
    • Create Account
    • Newsletters
    • Customer Service
    • Manage Preferences
  • SERVICES
    • Reprints
    • Marketing Services
    • Market Research
    • List Rental
    • Survey/Respondent Access
  • STAY CONNECTED
    • LinkedIn
    • Facebook
    • Instagram
    • YouTube
    • X (Twitter)
  • PRIVACY
    • PRIVACY POLICY
    • TERMS & CONDITIONS
    • DO NOT SELL MY PERSONAL INFORMATION
    • PRIVACY REQUEST
    • ACCESSIBILITY

Copyright ©2026. All Rights Reserved BNP Media, Inc. and BNP Media II, LLC.

Design, CMS, Hosting & Web Development :: ePublishing