CoreLogic, a global property information, analytics and data-enabled solutions provider, announced the launch of a new service, Roof IQ. Roof IQ pinpoints specific homes damaged by storms so roofing professionals can more effectively identify prospects and manage lead-generation activities. The service uses geocoding technology and property-level database from CoreLogic to target individual homes within a storm’s path that have suffered significant damage from wind or hail. As such it allows roofing professionals to decrease their response time to a catastrophe and quickly offer assistance to individual homeowners following a storm.

Roof IQ provides unique interactive maps that define the scope and extent of damage within twenty-four hours of a weather event and real-time email alerts track every step of the process, from storm awareness, to prospect identification to the repair stage. In addition to identifying specific damaged homes and accompanying property and homeowner information, Roof IQ enables more accurate repair cost estimates by incorporating aerial roof measurements produced by the SkyMeasure by CoreLogic service.

“Roof IQ is a game changer for the roofing industry, allowing for more precise targeting of areas impacted and homes requiring repair,” said senior leader, business development for CoreLogic, Andrew Zickell. “Roof IQ eliminates the inefficiency of randomly canvassing an area following a storm by combining immediate prospect identification with full property-level data and imagery.”

Users can select to monitor the entire U.S. or receive storm alerts by region, city or state, and can purchase prospective customer leads based on targeted geographic areas. Storms are ranked by severity so that resources and priorities can be determined based on actual damage to homes.

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