Nia Sherrema Pearson is founder of Marketing 4 Real Results, a marketing agency that serves restoration businesses across the country. In this episode of Ask the Expert, Sherrema Pearson shares out-of-the-box digital and traditional marketing techniques. Examples include text communication, community involvement, and relationships with plumbers and property managers. She covers basics like a Google presence and ADA compliance, as well as how to stand out, highlighting that any marketing strategy should start with the unique goals of the business.

Joseph Ortiz, owner of PuroClean of San Juan, discusses the challenges and opportunities presented by starting a restoration operation in this U.S. territory. 

Andrew Titley, owner and president of Prism Specialties of San Francisco Bay Area, shares why he sees a contents restoration franchise as a good investment.

Leighton Healey, CEO of KnowHow, shares his firm’s findings from a large-scale study on why employees leave the restoration business and what contractors can do to keep them.

Ashley Taylor, executive officer of Content Recovery Specialists, shares why she started a franchise company for entrepreneurs looking to get into content restoration.

Nicholas Hopikins, historic restoration foreman at EverGreene Architecture, discusses his experience as a rising leader in the restoration business. 

Jessica Wicks, president of Ductz, shares her experience as a female executive in the restoration industry.