Nia Sherrema Pearson is founder of Marketing 4 Real Results, a marketing agency that serves restoration businesses across the country. In this episode of Ask the Expert, Sherrema Pearson shares out-of-the-box digital and traditional marketing techniques. Examples include text communication, community involvement, and relationships with plumbers and property managers. She covers basics like a Google presence and ADA compliance, as well as how to stand out, highlighting that any marketing strategy should start with the unique goals of the business.

Boris Skoro of Prism Specialties shares best practices for managing large-loss restoration projects, including assessment, documentation, logistics, transparency, communication, and post-project reviews.

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Matt Cook of HomeTeam Inspection Services discusses indoor air quality, inspection, pre-remediation, and how restorers can build stronger relationships with inspectors on the latest episode of Ask The Expert.

On this episode of Ask The Expert, Steve White, PuroClean’s President, shares why intentional leadership and company culture are essential to long-term success in the restoration industry. He shares how balancing growth with sustainability helps improve performance and builds resilience.

Josh Arthur and Jordan Kohn discuss smoke contamination, fire damage restoration, homeowner recovery, and best practices for responding to fire losses.

Father-daughter duo Chad and Olivia Haynes discuss educating the youth, IICRC Certifications, and how hands-on training can inspire the next generation of restoration professionals.

FloLogic’s Ian Greene shares how automatic shutoff technology, smart leak detection, and proactive risk management are helping restorers reduce customer losses, strengthen relationships, and create new opportunities for their business.