Nia Sherrema Pearson is founder of Marketing 4 Real Results, a marketing agency that serves restoration businesses across the country. In this episode of Ask the Expert, Sherrema Pearson shares out-of-the-box digital and traditional marketing techniques. Examples include text communication, community involvement, and relationships with plumbers and property managers. She covers basics like a Google presence and ADA compliance, as well as how to stand out, highlighting that any marketing strategy should start with the unique goals of the business.

Leslie Anderson is senior vice president of training and launch with Paul Davis Restoration. She was recently elected to the 2022 IICRC board of directors. In this episode of Real Stories in Restoration, Anderson shares insights on delivering valuable training experiences to hundreds of restoration franchises. She also discusses her goals as an IICRC board member, her experience as a woman in a male-dominated industry, the importance of mentorship in her life and the power of positive affirmations. 

In 2016, Benjamin Surdi, founder and CEO of PureDry Restoration, purchased a business that was in major debt and all-around bad shape. Since then, the company has quadrupled in size and revenue, and it is a recognized market leader in Washington State. In this episode of Real Stories in Restoration, Surdi shares hardships, triumphs and secrets to his success. A few of the themes covered include: Creating raving fans out of customers, cultivating a culture of employee excellence, attracting talent in a tight labor market, financial literacy as fundamental, systematizing business operations, branding that stands out and emotionally intelligent leadership.

PuroClean 2021 Franchise of the Year owners Ivan and Karina Oliver share the impressive growth their franchise, PuroClean of San Antonio Northwest, has experienced since its start in 2017. Their key to success: Focus on the customer first and everything else follows. In this interview they discuss the accomplishments and challenges behind their recognition as a top franchise. They share what it’s like working as a husband-wife team, embracing technology, conquering fears and scaling their business. 

Gordy Powell is a steward for education, ethics and advancement in bio-recovery, crime, trauma and death-scene cleaning. In this Ask the Expert episode, Powell discusses the Georgia Bio Recovery Association he co-founded in 2020; co-authoring Georgia House Bill 417 which regulates the crime, trauma and death-scene cleaning industry; and Invoicing for Trauma, a new course he is offering in 2022. Powell is co-owner and senior partner of Georgia Clean and Associates, and president of the Georgia Bio Recovery Association.

JP Korpi, a public adjuster and founder of K-Factor Advocates, offers perspective on how restoration contractors and adjusters can work together in the interest of policyholders. Korpi discusses the role of a public adjuster versus a claims adjuster or an independent adjuster, how restorers can ensure they get paid in full and more.

Insights on infectious disease and cross-contamination control for restoration and remediation contractors – from how to gain more business in this space, to tips on disinfection and decontamination services, to mitigating exposure risks. Marlene Linders, executive director of The Linders Health Institute, and president and CEO of Philders Group International, joins us to share best practices.