Nia Sherrema Pearson is founder of Marketing 4 Real Results, a marketing agency that serves restoration businesses across the country. In this episode of Ask the Expert, Sherrema Pearson shares out-of-the-box digital and traditional marketing techniques. Examples include text communication, community involvement, and relationships with plumbers and property managers. She covers basics like a Google presence and ADA compliance, as well as how to stand out, highlighting that any marketing strategy should start with the unique goals of the business.

PuroClean’s COO, George Hernandez, discusses CAT response planning, partnerships, operational strategies, and cash flow strategies for CAT work.

Leighton Healey of KnowHow shares his insights on AI, training, company culture, and building stronger teams in the restoration industry.

In part two of our commercial drying series, Howard Wolf shares why successful commercial and large-loss projects require strong communication, risk evaluations, disciplined operational processes, and a systems thinking approach.

ServiceForge’s Jane Blanchard shares how after-hours response and customer communication can help restoration companies improve their reviews, increase lead conversion, and build trust.

Jeff Cross joins host Kayla McGowan to discuss AI in industry media, the value that deadlines bring, collaboration, and why coffee is part of their workflow.

PuroClean’s Margaret Chebat and Melissa Wittig discuss women in restoration, operational leadership, franchise growth, and the evolution of the restoration industry.