Nia Sherrema Pearson is founder of Marketing 4 Real Results, a marketing agency that serves restoration businesses across the country. In this episode of Ask the Expert, Sherrema Pearson shares out-of-the-box digital and traditional marketing techniques. Examples include text communication, community involvement, and relationships with plumbers and property managers. She covers basics like a Google presence and ADA compliance, as well as how to stand out, highlighting that any marketing strategy should start with the unique goals of the business.

Wildfire risk is expanding into new regions across the US, creating new challenges for restorers. Jamie Knippen of Cotality shares her insights on conflagration, emerging technology, and how restorers can use data to prepare both their businesses and communities.

Is your business prepared for 2027? Jeff Jones and Josh Bachman share the systems, numbers, sales strategies, and long-term planning restoration businesses should focus on as both competition and the market evolve.

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Verisk experts break down the 2026 Q1 restoration trends that cover claim volume, CAT losses, pricing, labor, materials, and loss severity.

David Gavilanes shares how restorers can properly prepare for fire response with hazard assessments, PPE, communication, community education, and partnerships.

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Fire restoration goes far beyond the visible damage. Mark Robertson of Benefect and Fiberlock discusses hidden contamination, coatings, deodorization, and customer communication on this episode of Ask The Expert.

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In this special episode of Ask the Expert, we talk with R&R’s 2026 Trailblazer Award Winner, Nate Judy, about his journey from "trying out" restoration to blazing his own trail in the industry.