Quality: Build with quality to last. Don’t cut corners. Do your best work - always. It is an intriguing reality that in this business, we cannot just wake up one morning and decide to raise our prices. We work for insurance proceeds. It is no wonder then that many have focused on minimizing costs. The two largest expenses are materials and labor, so here is the first place they cut. Do the exact opposite. Use the very best shingles you can find and employ the very best crews you can find (remember: only great crews perform great work). The same concept applies to every aspect of your business.
Find the best watchdog organizations and submit yourself to their scrutiny and review. If we can find an organization that will help us to be better and will hold our feet to the fire, we work with them, join them or contract with them. The best two examples are working with, not against the Better Business Bureau, and joining an industry organization that both promotes best practices and holds its members accountable. We turned to the United Association of Storm Restoration Contractors (UASRC).
- Embrace change, improvement and learning. Spend more time getting better and sharper than you do just plugging away. When we hear about an organization that can help us get better, we join it. From the Midwest Roofers Contractors Association to Toastmasters, from the Chamber of Commerce to the UASRC, we join, we listen, we learn, and we implement.