In 2016, Benjamin Surdi, founder and CEO of PureDry Restoration, purchased a business that was in major debt and all-around bad shape. Since then, the company has quadrupled in size and revenue, and it is a recognized market leader in Washington State. In this episode of Real Stories in Restoration, Surdi shares hardships, triumphs and secrets to his success. A few of the themes covered include: Creating raving fans out of customers, cultivating a culture of employee excellence, attracting talent in a tight labor market, financial literacy as fundamental, systematizing business operations, branding that stands out and emotionally intelligent leadership.

Father-daughter duo Chad and Olivia Haynes discuss educating the youth, IICRC Certifications, and how hands-on training can inspire the next generation of restoration professionals.

FloLogic’s Ian Greene shares how automatic shutoff technology, smart leak detection, and proactive risk management are helping restorers reduce customer losses, strengthen relationships, and create new opportunities for their business.

PuroClean’s COO, George Hernandez, discusses CAT response planning, partnerships, operational strategies, and cash flow strategies for CAT work.

Leighton Healey of KnowHow shares his insights on AI, training, company culture, and building stronger teams in the restoration industry.

In part two of our commercial drying series, Howard Wolf shares why successful commercial and large-loss projects require strong communication, risk evaluations, disciplined operational processes, and a systems thinking approach.

ServiceForge’s Jane Blanchard shares how after-hours response and customer communication can help restoration companies improve their reviews, increase lead conversion, and build trust.