In 2016, Benjamin Surdi, founder and CEO of PureDry Restoration, purchased a business that was in major debt and all-around bad shape. Since then, the company has quadrupled in size and revenue, and it is a recognized market leader in Washington State. In this episode of Real Stories in Restoration, Surdi shares hardships, triumphs and secrets to his success. A few of the themes covered include: Creating raving fans out of customers, cultivating a culture of employee excellence, attracting talent in a tight labor market, financial literacy as fundamental, systematizing business operations, branding that stands out and emotionally intelligent leadership.

Alma West of Quick Dry Water Restoration and Magdalena Rebuild shares how she built her businesses by focusing on leadership, communication, and improving customer experience.

Learn how the Restoration Golf Leage (RGL) helps restorers build relationships, network, and strengthen collaboration across the industry. 

ServiceMaster Restore’s Jeff Todd shares how operator-led growth and market density strategies help restorers scale and improve their performance.

In this episode of Ask The Expert, Abby Vallelonga shares how marketing and communication can build trust and humanize the restoration industry. She highlights the importance of education, connection, and empathy in high-stress and high-stakes situations. 

Learn why contents claims break down and how restorers can prevent delays through better communication and documentation.

In this episode of Ask The Expert, Robb Harrell of DocuSketch shares his insights on how the restoration triangle is evolving and what it will take to improve the claims ecosystem. He also shares how shared data, technology, and communication can reduce unnecessary friction.