The expo, the breakout sessions, the keynotes and networking times. Those are the basic elements to just about any expo and trade show, no matter the industry. Here in the restoration industry, there are a handful of conferences and trade shows working hard to bring in their share of attendees and exhibitors. The Experience is on that list – but, they do things a little differently than the rest.
Larry Cooper, a managing partner at the company behind The Experience, has been part of the cleaning and restoration industry for decades, and saw the need for an “outside the box” type of show. He talked to R&R about the evolution of The Experience, and what to expect at the Fall show at The Mirage in Las Vegas on Sept. 7-9.