An R&R-worthy press release is information that will help restoration and remediation contractors do their jobs more profitably and professionally. R&R also features announcements of general interest to the entire restoration and remediation industry (company mergers, promotions, etc.).
Categories of Information
News and New Technologies – News about manufacturers; distributors; associations; personnel announcements and announcements of general interest to the restoration and remediation industry. Here you will also find information about the latest products, tools, technology and equipment available for the professional restoration and remediation contractor.
Breaking News – Up-to-the-minute information on the latest news affecting the industry.
Calendar of Events – Meetings and events of interest to the industry.
Training Track – Training courses and programs available including dates and locations.
Case Studies – Feature articles detailing a job or project from start to finish.
When Will My Release Appear in R&R?
Any release appropriate for the R&R audience will be accepted for consideration. There are no guarantees of publication either in print or online. Press releases submitted to R&R are published according to several factors: reader interest and service; timeliness; subject matter; space constraints and issue themes. It is often difficult to estimate the publication date of any press release to coincide with advertising or other marketing plans.
Getting a Press Release Published
There are no prerequisites for getting a press release published, including advertising. So mentioning your advertising plans is not necessary. But, with the best business-to- business environment in the restoration and remediation industry, R&R is an excellent medium for your advertising message.
Receipt of Issue with Published Release
You will not automatically receive the issue that contains your release. R&R publishes so many items that such a service would be incredibly time-consuming and expensive.
Tracking Reader Response
Items run exclusively on R&R Online at www.randrmagonline.com run with as much contact information as you supply, so R&R readers can contact you directly and quickly by phone, fax, mail, e-mail and/ or your Web site. Items run both in print and online are assigned a reader service number readers can use to request more information via the Reader Action Card in the magazine or (even better) through the Online Webcard on our Web site. These responses/sales leads can be e-mailed to you weekly and/or accessed online directly with a user name and password that we’ll set up for you. Most readers will want to contact you directly, however, so it’s a good idea to have lead-tracking plans in place to ask phone callers and e-mailers where they heard of you, so that you know it was R&R that prompted the lead.
When submitting a Press Release to R&R, please be sure to include a photo or (preferably) an electronic image. R&R has strict specifications for electronic graphics:
Formats – .tiff; .jpg; Photoshop .eps; Illustrator .eps (CS3 or lower); InDesign CS3 or QuarkXpress 7.0 (please include supporting art & fonts).
Resolution – 300 dpi
Image Size – 6-inches wide minimum (when possible) for case studies or 2 ½ -inches wide for the News and New Technologies section.
E-mailing Files – Please save raster files (photos, etc.) as RGB or grayscale .jpg in order to compress them. Stuff/Zip folders with
InDesign, Quark or Illustrator files that include fonts and graphics.
Send Press Releases to:
2401 W. Big Beaver Rd., Suite 700
Troy, MI 48084
Or by e-mail to: firstname.lastname@example.org