Let’s get things started with the concept of core or shared values. Whether your organization has them or not, they exist. You may have to dig a little and reflect. If you are a new company, this may seem like a fruitless task, but there is no better time than when you are starting out and beginning to build the organization to develop a set of shared values. If you know what they are but don’t have them in writing, take a time out and get them down on paper.
Your shared values can define who you are as a company - it’s your personality, and can serve as a compass as you grow. They should be shared with prospective new employees so they know the values of the company, and they should be reviewed and chanted as a team in your company meetings so that they are always the part of each person delivering your service.