2024 Spring Agenda

“Show Me The Money” - The Sexy Side Of Numbers!

How To Be Ridiculously Profitable And Make More Money While Doing Less Work

Do you feel overwhelmed when it comes to understanding your business financials and are just plain tired of wondering if you are making any money? So many business owners feel like a slave to their company working 7 days a week 50-60 plus hours being busy but not profitable. Do you have no idea what your numbers even are but are too embarrassed to ask?

If you feel any of this pain in your business then it is vital that you join us for this special one of a kind financial coaching session where In just a few hours you will leave with the tools, confidence and most importantly capability to turn your business into the time and financial freedom machine you have always dreamed it would be. You will leave knowing how to read and understand your Profit and Loss and Balance Sheet statements as well as how to find what kind of work is most profitable for your business. We will take a deep dive into the following topics:

• Profit Margins and What They Should Be
• Job Costing For Profitability
• Gross vs Net Profit
• Putting More Money in Your Pocket While Working Less
• Labor Burden-What is it and How To Figure Yours
• Minimizing Your Tax Burden
• Cash Flow and Stability
• And so much more…

Kevin and Annissa Coy with Firehouse Education will pull back the curtain and demystify how to be wildly profitable while working less. Annissa is a 34 year veteran Accountant and Federal Tax Preparer who has been coaching and helping cleaning and restoration business owners understand the financial and tax planing that is so vital to their business profits and growth. Kevin is an expert in marketing and psychology when it comes to the cleaning and restoration industry helping clients create differentiators and distinctions in their market while creating the consistent results for the ultimate client experience allowing you to charge what you want and have your clients happily pay you.

Let us show you how to put the sexy back into your numbers!

Cost: $297 per person, includes lunch
Must be registered to attend the Experience. During the registration process there will be an option to add the workshops.

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Exclusive Tour of Shaw Flooring

Join in on an exclusive tour of Shaw Flooring, the largest flooring manufacturer in the world! If you’re serious about taking your business to the next level and increasing your industry relationships, this is the opportunity you’ve been looking for. This is a unique tour, only happening at The Experience this April in Chattanooga. The tour will visit 3 local plants where attendees will see how products are made, get answers from the source, and make connections through engagement with this giant of a manufacturer. You’ll walk away being able to talk to your customers on a deeper level and stand out among the competition.

Sold Out!

How to Build Your Dream Company

You want a Phenomenally successful company. The problem is you aren’t growing like you want to grow. You feel like you and your team aren’t getting where you want to go fast enough. Every professional cleaner who provides Phenomenal service deserves to also have a Phenomenal business. Howard Partridge knows how you feel. He has walked in your shoes. After starting his cleaning business out of the trunk of his car and struggling to figure it all out for 13 long years, he finally learned the “Secrets” of a Phenomenal business. Then his business exploded into a multi-truck company. He will show you the systems he has used to build a multi-million dollar company that is super profitable. Howard has helped Cleaning and Resotration companies around the world build their dream companies. Is it your turn?

Session 1: "How to Attract and Retain Phenomenal Dream Team Members." In this session, you’ll learn how Howard’s company and other cleaning companies acquire the very best technicians, marketing staff and office staff.

Session 2: "How To Attract An Unlimited Supply Of Dream Clients." In this session, you’ll learn how Howard’s company generated $1.2 Million in referrals last year, how to get more referrals, more repeat business and how to use the power of digital marketing in your cleaning and restoration business.

Session 3: "How To Double Or Triple Your Sales." In this session, you’ll learn the 5 Steps to double your sales, how to 10X your upsells, and how to overcome price objections.

Session 4: "How To Maximize Your Profits." In this session, you’ll learn what numbers you should track and how to dramatically increase profits.

Session 5: "How To Systematize Your Business." In this session, you will learn how to scale your business with systems. You will learn how to REPLACE yourself in the areas you are not good at or don't want to do.

Cost: $249 per person, includes lunch
Must be registered to attend the Experience. During the registration process there will be an option to add the workshops.

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The 3 Fastest Things You Can Do to Increase Profits Immediately

Nate Cisney (Former Partner and VP of Sales for Liberty Restoration recently acquired by BluSky Restoration in 2023) and Scott Tucker (10+ year large loss Cat Adjuster and 10+ year CFO/General Manager for one of the largest Franchise groups in the nation) share more than a combined 40 years of experience in the Restoration Industry. In this interactive discussion you will learn first hand strategies that are clear, concise, and straightforward. Whether you are a brand new start-up company with no experience or a multi-million dollar restoration organization you will walk away with insights and tools that will help your organization improve and grow financially.

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Rug Cleaning Roulette: Protecting Yourself Against BIG Losses in the Land of Luxury Rugs

Discover how to avoid big losses when cleaning luxury rugs. From cactus silk, to distressed wool, to luxury plastics, we'll tackle different rug types, including those that are high-priced but low quality, as well as dealing with truly irreplaceable pieces. The focus will be on identifying bad dyes, bad fibers, and bad construction, so you can avoid cleaning disasters, and how to make sure you and your clients are on the same page about what can be achieved.

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The Power Of Pets: Elevating Your Technical and Relationship Skills in Higher End Homes With Pets

Why today’s pet focused consumer buys cleaning differently, and may no longer buy it from you. Practical insights into pet-friendly cleaning and odor management, focusing on the needs of high-end homeowners. Learn how to adapt your services to meet the demands of pet owners who invest in their pets' well-being, and are also willing to invest in specialized cleaning solutions, from trusted cleaning professionals.

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Cleaning & Restoration Administration Made Easier

Part 1
This presentation will provide in-depth knowledge about best administrative practices for running a cleaning and restoration business. We will discuss the necessities of setting up your business, the importance of understanding the legal aspects of running your business, and implementing proper invoicing and collections processes.

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Why Assessing the Environment is Critical to a Successful Project

As they say in the medical industry, “Prognosis without Diagnosis is Malpractice”. Until you know what the problem is, you don’t really have a solution. Too often this critical testing step is ignored or avoided and yet, it is probably one of the more important engineering controls on any restoration or remediation project. Only through objective diagnostics can a baseline be established by which both interim and post remediation verification be documented for approval and final payment.

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Advances in Mold Mycotoxin Protocols Take Center Stage

Over the past 25 years, mold has gone from a little known hazard to a full-fledged segment of the restoration industry. Many of the remediation techniques initially adopted for mold from other industries (such as asbestos abatement and lead paint removal) have proven successful and are still used. Isolating the work, putting the remediation efforts under negative pressure, conducting detailed cleaning until the removal zone is dust free, and using HEPA filtered vacuums are critical steps in any mold remediation project.

However, new information about the presence, movement, and danger of mycotoxins (poisonous chemicals produced by many molds) means that mold remediation techniques need to be adapted to deal with this significant hazard. This presentation will provide attendees with solid information about what mycotoxins are, how prevalent they are in mold contaminated structures, the dangers the poisons pose to occupants if not removed, and techniques which have been confirmed to be effective in eliminating the hazard. Specifically, the presenter will explain a modification to the “HEPA Sandwich” cleaning process and discuss different classes of chemicals that have been shown to remove mycotoxins from surfaces.

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Cleaning Structures for Mold Sensitized Customers

Many cleaning professionals are missing an important market because they do not understand the need for detailed whole house cleaning by individuals who are sensitized to mold. This session will:

1. Explain what is meant by mold sensitized individual
2. Discuss the special cleaning needs of such clients
3. Put structure cleaning in context with other services required by sensitized people
4. Share how a little training and marketing focus can result in a new stream of revenue
5. Show the high level of social media involvement of such customers that can quickly build repeat business
6. Detail some of the newest products and techniques that make such specialized whole house cleaning more efficient.
7. Lay out some of the groups that are currently assisting mold-sensitized individuals as a starting point for marketing efforts.

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Cleaning & Restoration Administration Made Easier

Part 2
Join us for Part 2 as we share an in-depth knowledge about best administrative practices for running a cleaning and restoration business. We will discuss the necessities of setting up your business, the importance of understanding the legal aspects of running your business, and implementing proper invoicing and collections processes.

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High Value Window Treatments: Untapped Opportunities for Cleaners and Restorers

Are you hesitant to clean custom window treatments worth thousands of dollars? Take the mystery out of this highly profitable service your current clients need and discover how the equipment and people you already have can make this a lucrative service for companies serving higher end residential and commercial markets. This demo provides an overview of the top window treatment niches you can specialize in and demonstrations of the tools of the trade that you may already own.

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The Science Behind Wool Care

Discover the Wool Inspection Skills that the best specialty cleaners use to create superior results with wool carpet and rugs. Visuals and demonstrations sharing the differences between high quality wool and chemically damaged wool, and the impact this has on their cleaning results. Explanation of pH, dye types, and buffers and how these can work with or against you; and demonstrations of the effect of buffers in cleaning chemicals.

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Reviews! How to Get the Social Proof You Need and Win Business Online

We will explore the power of customer reviews and how you can use reviews to get the social proof you need for a competitive advantage in your market. We will highlight how your current and consistent reviews build trust, enhance online rankings, and influence customers' buying decisions. Plus, we’ll talk best practices and tips and tricks for getting more reviews and responding to all reviews.

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Marketing Your Mold Business

Learn how to market your Indoor Air Quality, Mold, and other vertical businesses with a strategic approach to reach potential clients and establish your brand as a trusted authority in the industry. Who is your target audience? Homeowners, property managers, and businesses have similar needs in very different markets. Learn how to approach your customers, get their attention, and retain their business.

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A Degree Concentration for Recruiting, Training, and Retaining Restoration Industry Professionals

In this conference presentation, Dr. Jake Avila will illuminate the critical need for establishing a robust pipeline of leaders and managers for the restoration industry. The presentation will underscore the pivotal role that well-equipped leaders play in navigating challenges and growing successful restoration companies. Attendees can expect valuable insights into the development of a plan to cultivate industry-specific leaders with foundational skills for meaningful careers in restoration. By exploring best practices from a case study, this session aims to inspire a collective commitment to investing in the growth and professional development of restoration industry leaders

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The Road to 7 Figures: Building a Multi-Million Dollar Service Business

Less than 5% of businesses in America ever reach more than a million dollars in yearly revenue. Learn the personal habits, financial acumen, marketing skills, and leadership required to take your business to 7 figures and beyond. Eric Sprague has built multiple 7 figure businesses and shares with you the roadmap to building a million dollar business in his down to earth and straight forward style.

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Unlocking Training Success

Unlock Training Success: Get practical approaches and strategies that will improve the impact and ROI of your company’s training and development initiatives and ignite a learning culture in your organization. You will walk away with knowledge and a toolbox that will allow you to apply approaches and tactics that will help you engage and develop your teams, support implementation of new software, tools, and even strategies, all while staying focused on your business goals and outcomes. Based on HPLJ (High Performance Learning Journey) Methodology, you will learn how to identify performance barriers and mitigate them in our organizations.

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Advances in Mold Mycotoxin Protocols Take Center Stage

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Forging Dynasty Businesses

In today’s competitive business landscape, people are a company’s greatest competitive advantage. The way to win more business or to keep the business you have is by attracting and keeping the best people. This presentation, based on Chuck’s most recent book, Forging Dynasty Businesses, provides small businesses with the keys to unlock the fundamental elements of an organization that serve as the foundation to attract and retain top talent—those who both fit with the organization’s culture and core values and who contribute to achieving the organization’s goals. Building a team of “A” players isn’t easy. It requires a lot of hard work, dogged determination, and constant vigilance to ensure the team stays in top form. But it is well worth the effort, both in terms of the financial performance of the company and the joy and significant emotional rewards of working with a high-functioning team.

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Rug ID for Professionals

The ability to correctly identify commonly encountered rugs is essential to a successful rug cleaning business. Can you or your staff properly identify a rug? Do you know how it was constructe? Was it machine or hand-woven, hand-tufted, hand-loomed or machine loomed? Do you know the fiber used in the pile or face? Is it knotted, hooked, braid or chain stitched? Colorfast? Will it bleed, or dry or wet crock? What’s the country of origin? What about age?

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Business Development & Marketing Workshop

Triple Your Online Leads in 90 Days: Mastering AI, Google, and Facebook for Disaster Restoration Growth

Part 1:
Stop Chasing Leads, Attract Them Like Flood Magnets with AI: Discover AI-powered audience targeting that brings qualified customers to call you 24/7/365.

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Business Development & Marketing Workshop

Triple Your Online Leads in 90 Days: Mastering AI, Google, and Facebook for Disaster Restoration Growth

Part 2:
3 Secrets for Dominating Local Search: Find the hidden hacks to get your company found first on Google every single day.

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Business Development & Marketing Workshop

Triple Your Online Leads in 90 Days: Mastering AI, Google, and Facebook for Disaster Restoration Growth

Part 3:
Go Beyond Likes: Unleash the power of Facebook to build trust, loyalty, and referrals that never dry up.

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Career Path For Technicians within Cleaning and Restoration

A decision is made once a person reaches a certain age, about 20 years into being a physically active person in the restoration, cleaning and installation trade. This presentation will describe some of the topics for discussion and thinking about your future, within the trade you are working or cross training into another discipline.

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Career Path For Technicians Within Cleaning and Restoration

A decision is made once a person reaches a certain age, about 20 years into being a physically active person in the restoration, cleaning and installation trade. This presentation will describe some of the topics for discussion and thinking about your future, within the trade you are working or cross training into another discipline.

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The Cost of Confuion: How Google (And Agencies) Take Advantage of You

In this presentation you’ll discover why Google and Google Ad Agencies have very different goals than business owners. You’ll get insights into how the game is rigged against you, how to protect yourself, and how to make sure you’re making money (and what to do if you aren’t). Learn what information you absolutely need in your reports, why most Agencies don’t provide it, and why doing it yourself can often be the most expensive path to choose.

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Advanced Fiber Identification Made Easy (Identifying Tricky Blends in Carpets, Fabrics, and Rugs)

Blended synthetic fibers in broadloom and cut pile carpets. Blended synthetics and naturals in fabrics and rugs. Bamboo silk modal being sold as real silk rugs to unsuspecting buyers in Turkey, and presenting problems to cleaners back home. Textile makers are hiding their blends better, which makes strong “fiber testing” one of the MOST important superpowers of “specialists” today.

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How to Build a Phenomenal Dream Team

Someone once said "If you have a dream but no team, you have to give up the dream or build up the team". Sadly many cleaner's can't see their dream and they are convinced that you just can't find good employees. Howard Partridge has built a phenomenal dream team that runs his company for him. It is very profitable and still growing. Whether you want to hire your first team member or you have 200 employees, Howard has helped people just like you build their dream and their team!

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How to Get Off the Restoration Reactive Rollercoaster

Can I ask you an honest question? Does it ever feel like you’re on a rollercoaster in your business, or even just in your life? As if you’re not the one who’s operating the controls, but you’re just along for the ride?

Owning a business, or at least a restoration business, doesn’t have to be that way. I want to help you get off the rollercoaster ride, and I want to help you get into the pilot’s seat of your own life. Simply put, there’s a better way to run a restoration company, one that gives you control of your business.

Key takeaways:

• How to set a plan for your restoration business to operate on
• What metrics you should track on a weekly cadence
• How to problem-solve when you're off track

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How to Kill Great Customer Service in 10 Easy Steps

In the world of customer complaints, the claim “They don't have customer service!” couldn't be further from the truth. Every company and organization has customer service. Sadly, it's often characterized by its abysmal quality. Recognizing customer service shortcomings and destroying them with effective solutions is the focus of this interactive workshop and your pathway toward differentiation and industry excellence. Join us for this dynamic, one-hour presentation with Jeff Cross, the media director for ISSA/Cleanfax. Discover valuable strategies, and let’s dig into the psychology of customer service. No matter your role in the industry, from management, building service contracting, facility cleaning, restoration, sales, and more, these strategies will apply to what you deal with every day. Come and see!

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The 10 Things that We Know and Do Now that have Made Us Wildly Successful in the Cleaning and Restoration Industry that We Wish We Had Known in the Beginning

In the beginning we were struggling to make payroll, collect monies owed to us and hire good employees. There were fires to be put out almost daily, plenty of stress to go around and it felt like we had to sign our life away with TPA’s in order to get work.
We now know that all of this pain we were causing ourselves all because we didn’t know what we didn’t know.
We didn’t know:

Systems are vital and easy to implement

We needed to refuse to do TPA work

Its all about them

Value trumps price

10x is easier than 2x

And so much more…

Kevin and Annissa Coy are veterans in the cleaning and restoration industry with over 40 years of combined experience. They are educators, coaches, speaker, innovators, authors and work in the field. Annissa and Kevin have been awarded many accolades and awards for their dedication and advocacy for the industry. For the first time ever they are going to pull back the curtain and share with you their path of success that has lead them to living their perfect life. If you want to have the tools and a clear path to having and running a successful restoration or cleaning company that allows you all the time freedom you want and funds your ideal lifestyle then come and spend an hour with them in Chattanooga.

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Part 1 - Artificial Intelligence

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The Top 5 Questions People Ask About SEO: How to Build a Solid Foundation Online Through the Use of Powerful (& FREE) Organics

We'll address the top questions that business owners ask about Search Engine Optimization. Discover how to establish a strong online presence and build a solid foundation for success without breaking the bank. We'll guide you through the relationship between organics and lead generation (It might not be what you think!) We'll guide you through the world of powerful and cost-effective organic strategies to unlock the full potential of your digital presence.

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Easy Carpet Repairs That Impress, and Can Be Learned Quickly

Unlock a lucrative income stream by learning the art of carpet repairs—an overlooked niche that is extremely profitable. Distinguish yourself as a true professional by acquiring basic carpet repair skills using easily accessible, affordable equipment. Do more than just clean the carpet, make yourself a valuable resource to your clients. Stop walking over money!

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Strategies for Attracting High Value Jobs From Higher End Homes

Explore key strategies for positioning your cleaning services to attract higher-value, more upscale clients. Discover targeted marketing approaches, effective selling techniques, and the nuances of relationship-building, including interactions with house managers and assistants. Learn how to meet the unique needs of higher-end markets, and tap into this lucrative sector.

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Smart Additions: Seven Highly Profitable Add-on Services

Explore seven of the most lucrative add-on services for cleaning specialists. We'll lay out the learning curve, what tools and equipment you need to start, the profit potential, and how to make more money from the happy customers you already have.

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Specialist Strategies for Making the Best out of Some of the Worst Fiber Choices in Higher End Homes

Discover expert strategies for tackling challenging fiber choices in high-end homes. We'll cover essential topics like effective pre-inspection, setting realistic expectations, and adapting to the unique demands of the luxury market. Learn about the critical differences in tools, processes, and presentation standards that set apart high-end cleaning jobs from ‘normal’ job.

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Flooring Detective Files: The Biggest Flooring Problems Blamed on Cleaners… But Not Actually Caused By Them

Spotting serious flooring issues before you start cleaning. Examples of manufacturing issues, installation issues, and other conditions beyond your control in hard and soft flooring. This will allow you to communicate with your clients so that they understand that these issues are pre-existing and not caused by your cleaning process. The session includes practical examples and stunning visuals.

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Clean To Green: Successfully Selling Your Cleaning Business

In this presentation, we'll show you how to build your cleaning business to sell. You'll hear from four people who've been there, sharing their real stories and tips on how to make your business sale a big success. Discover surprising realizations about building your business for a successful exit, from the unexpected twists in the journey to the emotional process of letting go. Learn practical tips on working with accountants and brokers, growing cash flow, balancing tax strategies with business valuation, and how to know when it’s the right time to sell.

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Categorization of Water - Is it Really Category 3? Do You Have A Solid Date to Prove It?

The IICRC S500 Standard for Professional Water Damage Restoration defines 3 different Categories of water damage which has a direct impact on how the restorer will proceed with structural drying. When is a water damage jusified in being classified as Category 3? It has become a complex issue which has escalated the cost of mitigation claims and the resulting problems for mitigation contractors getting paid and in some cases being subrogated against due to claims of causing excessive damage from uneseccary demolition. What does the IICRC definition for Category 3 water damage actually state and how can the mitigation contractors approach these losses to better support their professional decision when determining the Category of loss.

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WoolSafe Educational Conference

Immediately following the close of The Experience Conference and Exhibition, The WoolSafe Conference will be an afternoon and evening of seminars and workshops followed by an (optional) evening meal and get-together at a local hotel or restaurant.

To learn more about the agenda at this conference, please visit the woolsafe academy website.

Cost: $125 per person
Must be registered to attend the Experience. During the registration process there will be an option to add the workshops.

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Women in Restoration Award