Agenda

Restorers are facing increasing business pressures from insurers and others. To overcome these challenges, restorers must to identify high value targets and the most efficient strategies to take them. The restoration industry needs to set its own rules.

A new day is dawning, with Restoration CrossCheck, a new kind of consulting company. Restoration CrossCheck is a team of prominent restoration and insurance industry experts with proven track records growing restoration companies and working in the trenches to overcome the challenges faced by restorers.

This full-day workshop provides decisive guidance, education, and expert mentorship to restoration professionals who are ready to catapult their businesses to the next level. The workshop arms the attendee with strategies and tactics for:

• Customized restoration price lists and best practices for estimating
• Adjuster relations and negotiations strategies taught by a former Allstate Claims Manager
• Project management, risk management, and client control
• Fiscal health assessment, and how to evaluate income statements to reveal growth opportunities
• Balancing mitigation and reconstruction work
• Supercharging your restoration business with strategic alignment, advanced management skills, and improved corporate culture

Attendees will emerge with clearly defined landing zones, and the ability to operate with enduring freedom.

All this, and lunch is included for $279 each through May 6th, $349 each onsite. Space is limited!

Do YOU want a phenomenally successful company? The problem is you aren’t growing like you want to grow. You feel like you and your team aren’t getting where you want to go fast enough. Every professional cleaner who provides phenomenal service deserves to also have a phenomenal business.

Howard Partridge knows how you feel. He has walked in your shoes. After starting his cleaning business out of the trunk of his car and struggling to figure it all out for 13 long years, he finally learned the “secrets” of a phenomenal business. Then his business exploded into a multi-truck company. He will show you the systems he has used to build a multi-million dollar company that is super profitable. Howard has helped cleaning and restoration companies around the world build their dream companies. Is it your turn?

Session 1: How to Attract and Retain Phenomenal Dream Team Members. In this session, you’ll learn how Howard’s company and other cleaning companies acquire the very best technicians, marketing staff and office staff.
Session 2: How to Attract an Unlimited Supply of Dream Clients. In this session, you’ll learn how Howard’s company generated $1.2 million in referrals last year, how to get more referrals, more repeat business and how to use the power of digital marketing in your cleaning and restoration business.
Session 3: How to Double or Triple Your Sales. In this session, you’ll learn the 5 steps to double your sales, how to 10X your upsells, and how to overcome price objections.
Session 4: How to Maximize Your Profits. In this session, you’ll learn what numbers you should track and how to dramatically increase profits.
Session 5: How to Systematize Your Business. In this session, you will learn how to scale your business with systems. You will learn how to REPLACE yourself in the areas you are not good at or don’t want to do.

Don’t miss this great opportunity to spend the day with Howard and his team learning systems to grow you business.

Cost: $249 for the full day and includes lunch and breaks.

This class will be a full day of working to improve or learn new skills for cleaning hard surfaces. The industry has shifted and consumers are now purchasing more hard surfaces for their floors (and counter) then ever before. As a matter of fact there are more hard surfaces being sold now then carpet. Learn how to add these specialized cleaning techniques to your business and continue to grow and thrive. This class will include the following:

• Crucial identification skills for stone, ceramics, wood look-a-likes and more
• Quick and easy stone resurfacing skills for granite counter tops and most stone floors
• The safe way to clean wood floors
• Luxury Vinyl Plank cleaning for dummies
• Upselling without upselling
• Granite chip repair and Travertine hole filling techniques
• Tool selections to keep your from wasting money
• Staying out of trouble with delicate Porcelain glaze issues, and what to do when you get in trouble
• Grout and caulking repair skills to make you a hero
• On site area rug cleaning, because this is the new reality for cheap rugs
• Learn valuable skills on how to stay in your valued clients’ homes longer and how to double or triple your current job average!

Cost: $350 includes lunch.

Area Rugs-The Basics: Cleaning rugs…. Should this be done On-site or Off-Site? An overview of getting rugs done: From the Home to The Plant. Many flooring cleaners will be challenged with dealing with Area rugs which we are asked to clean for our customers. Some of these rugs will be exotic beautiful pieces of art. Many of the rugs would be considered more for the utility than the art of the woven textile. Come learn the difference.

Cleaning these rugs might not always be best accomplished with the rug left where it lives. From fiber to floor we will review the basics of area rugs and the many ways professionals have and do approach their care. On-site and In-Plant cleaning systems will be reviewed. How do you put together a full-service rug washing operation and what is different about this compared to on-site “maintenance cleaning and spotting”.

Shawn Bisaillon will share his 30+ years’ experience in and around the rug cleaning business. Shawn started his long professional cleaning career as a young apprentice rug cleaner with his family. He continues to work with 1000’s of cleaners helping them along their business growth and training. From your home garage floor operations to the largest washing factories, we will review where you are on the path to profitable successful area rug cleaning services. We will help lay out a plan in this workshop to help you get to the next level!

"Hoka hey, It’s a good day to die.”
- Crazy Horse, Lakota Sioux Warrior

“Tomorrow is better.”
- Jeff Jones, Microbial Warrior™

It’s a dangerous world out there, physically, psychologically, and even spiritually, and no one knows this better in the restoration industry than the actual field operators involved in Forensic Restoration®. From incidents of crime and trauma, suicide, unattended deaths, and infectious disease, the world of pathogens are constantly changing. Microbial Warrior™ Jeff Jones, will walk us through Biorisk level 1-5 and will introduce the new High Risk/ High Level Decontamination Specialist™ training dealing with Fentanyl/Opioids and biological Weapons of Mass Destruction (WMD) such as Weaponized Anthrax.

Every marketing company wants to win your attention and your business. They promise the world and, oftentimes, underdeliver. Now, more than ever, it’s crucial that you have trust in a digital marketing company to put your best foot forward and provide proof of their success. In this breakout, we’ll discuss the things that your marketing company SHOULD be telling you - from cost-effective strategies to ROI transparency. You’ll leave understanding the benefits of working with a marketing company that truly aims to partner with you and provide opportunities for success.

Virtual Vision has been in business since 1997 providing digital marketing services to the service-based industry to connect them to their customer in times of need. We’ve been an active and valued member of the service-based industry since 2011, working with and participating in some of the largest franchises, software providers, industry partners, and trainings. We pride ourselves on the partnerships we build with our customers, providing transparent reporting, consultative account management, and end-to-end digital marketing solutions with full ROI reporting.

Do you have a dream? Do you have goals for your life or business? The biggest challenge in business today is that it’s hard to find “good people”. You feel like you’ll never have the team you need to reach your dream. If you have a dream, but no team, you have to give up the dream or build up the team.

I know how you feel. I’ve always had big dreams. Over the past 38 years running a high-end cleaning company, I’ve endured just about every employee problem imaginable. Today, I have a phenomenal dream team. What is most important is that I have helped many cleaning and restoration companies (and a hundred other industries) build a phenomenal team so they can reach their dream.

In this workshop, you will learn the 8 Proven Steps of Building a Phenomenal Dream Team. You will learn how to…

1. FIND the right people
2. ATTRACT the right people
3. HIRE the right people
4. PAY the right people
5. TRAIN the right people
6. COACH the right people
7. DEVELOP the right people
8. SUSTAIN the right people

What are the essential basic elements of a successful carpet cleaning experience for both you and your customer? How do you build ongoing relationships for repeat business? Below is a list of the basics that we will cover in our discussion and maybe a review of the overall processes that are the basics. Let’s talk about why so many of these simple steps are often overlooked or improperly implemented, and how that impacts both you and your customer. What if you were building a relationship business and grew your business on repeat business? These are the basics:

1. Pre-inspection – How communication is a vital role in the job and identifying problems prior to the job instead of allowing them to be your problems
2. Vacuuming - Who does it? Why is it so important?
3. Pre-condition (+pre-spot) - How far to go, and how much should you be using?
4. Agitation - Can’t we just skip this?
5. Rinse - minimal residue goals
6. Post spotting - What next?
7. Groom – Sharks Teeth? What's really the big deal?
8. Accelerated drying - We can’t all live in the desert and have 15 min. dry times.

Thomas will discuss why skipping steps can be not only be shortchanging the customer but shortchanging yourself.

Do you know the number one mistake made by restorers in dealing with adjusters? This and other mistakes cost restorers millions of dollars per year. There is a better way! Restorers need to understand recent changes in the claims handling landscape, and develop distinct strategies for dealing with field adjuster, as opposed to desk adjusters.

Do you know how to aggressively advocate for fair payment on an insurance claim without crossing the line into public adjusting? Do you know what documentation adjusters need to see to approve your invoices? Do you run into trouble with supplements? Are you having difficulties performing program work? Do you know adjusters’ pet peeves?

In this session, “The Restoration Lawyer,” Ed Cross, teams up with Cleanup & Total Restoration President/CEP, Mark Pasculli, Esq., CPA, and former Allstate Claims Manager, Jeff Taxier, to expose the top 10 mistakes made by restorers dealing with adjusters and specific, easy ways to avoid them. This program is intended to help level the playing field, reduce the acrimony, and expedite the resolution of property damage claims.

For a lot of Restoration and Cleaning Business Owners, 2022 was a tough year for getting online leads. From the massive Google Algorithm updates, to not being able to rely on lead gen services for jobs, a lot of people struggled. After diving into the newest updates and analyzing the data, we have a lot more insight, and even better, a plan of action on what it will take to win online in 2023 and maximize your leads from the internet.

Introducing the 2023 NO B.S. Internet Marketing Plan for Restoration and Cleaning Contractors. In this presentation, you will learn EVERYTHING that you need to be doing right now to maximize your online exposure and help get you more leads and sales for your Restoration or Cleaning Business minus the fluff and B.S. you’re probably accustomed to hearing when it comes to marketing your business. This presentation is based on case studies of how we at Ironclad Restoration Marketing, help our clients increase their sales by properly leveraging SEO, Google Business Profile/Maps Optimization, Website Conversion Elements, Social Media, and Paid Online Marketing.

Do you have a dream? Do you have goals for your life or business?

The biggest challenge in business today is that it’s hard to find “good people”. You feel like you’ll never have the team you need to reach your dream. If you have a dream, but no team, you have to give up the dream or build up the team.

Larry built his high end residential and commercial carpet cleaning business by developing strong relationships with manufacturers and dealers in his local area. Hear from Jim Mannes from Shaw Industries how you can also do this to move your business to the next level and where to start. How do you meet your local representatives and dealers?

Develop A Marketing Plan That Creates A Profitable And Valuable Business. Were you excited to get on the latest insurance program to get more leads and sales? Great closing rates and steady claims. Your team is busy, and the claims keep rolling in. Now you find that you are working harder but struggling to generate cash and profits. Your project managers are handling more files and subcontractors are starting to complain about the prices you can pay for work. Your overhead and stress are both increasing while margins are decreasing.

Program work is not good or bad. What is bad is the approach to take on more program work without a plan. Many companies stop their marketing programs in exchange for automatic leads from TPA’s and vendor programs. Contractors make a mistake by not developing a deliberate plan on where and how work will come from in the future.

In this session we will provide a plan to develop a proactive and deliberate business development and marketing plan. A healthy company has not more than 5-10% of all their work coming from individual sources. You will learn strategies that will help you increase commercial leads and direct referrals and develop a balanced marketing program that leads to a more stable and successful business.

Qualified leads are the lifeblood of any business. Every business needs a pipeline of high-quality leads to grow consistently. However, with so many lead generation strategies available it can be overwhelming to know where to place your focus. Therefore, Sonny will share his proven system (that has generated hundreds of millions of dollars) for affordably targeting your ideal, ready to buy high value customers. Join Sonny Ahuja to discover:

• A Step-by-Step formula responsible for generating over $100 million dollars for service businesses like cleaning & restoration companies
• How to turn your website into a lead generation machine
• How to consistently pay less for high quality traffic than your competition – while getting more pre-qualified visitors to your site
• A Proven system for scaling your business in 2023
• And much more…

Join the discussion on how to make your day-to-day technicians document everything you need every time, no matter what. The big thing will be demonstrating is how proprietary remote monitoring gets the job done and it provides real time data with the most accuracy.

This Presentation will show how you will be able to consistently get daily readings, photos, notes, equipment logs, etc. and be able to share this information with your client or the insurance carrier in daily reports or a live link that they can see things happening in real time. This is what eliminates the “he said she said” arguing and creates the transparency that has never existed between the restorer and the client. This will eliminate any doubt and guarantee payment for work that has been done.

The Future of the Experience Events with BNP Media.

Learn how to Clean, Condition & Seal Granite Countertops. Granite countertops are in almost every home these days; from “ultra-high end” to even modest homes because of its beauty and durability. They all need regular and proper cleaning, conditioning, and sealing to protect their longevity and appearance. This seminar will show you just how simple and easy it is to start offering this “premium service” to your current customer base with a minimal investment. Don’t let your competition beat you to the next customer needing granite cleaning & sealing.

Topics:

• Understanding the difference between “re-conditioning” vs. “re-finishing”
• Understanding paste polishing and when to use it
• Understanding crystallizing and when to use it
• Knowing your limitations when evaluating granite countertops
• Equipment & chemicals needed to re-condition granite countertops
• Sealing granite countertops
• Granite chip repair

This 2-part remediation panel session will provide lessons learned from 4 different unique perspectives to storm response and recovery in Climate Zone One, aka hot & humid climates! Well known restoration industry veteran G.Pete Consigli, CR, WLS will facilitate the sessions with a panel having over 125 years of combined experience in the restoration & remediation, environmental assessment & contracting, industrial hygiene & IEQ and research & building science industries.

Through research data, risk assessment considerations, project case studies and real life "boots on the ground" experience in addressing remediation and IEQ challenges in the Restoration Triangle", Consigli will bring out the Lessons Learned from this veteran panel of subject matter experts! Each session will have a moderated interactive Q&A forum with the attendees.

Have you found your perfect tech yet? He or she is out there! And when you find the right person, it’s not just about pushing the wand or drying out homes. The perfect tech can also be your #1 marketing tool.

In this fast-paced presentation, learn how to spot the very best prospects, what to look for when you hire them, what they need to do on the job as they represent your company, and some out-of-the-box ideas that are guaranteed to land you not just another typical technician, but one that will prove to be a great marketing asset to help you grow your cleaning or restoration company.

The cleaning and restoration industry has made exciting new progress in the new science and technology of cleaning. This new technology will help your company strive and then achieve goals of having a more profitable business.

As an example for using this new technology, you can get carpets cleaner and floors, more sanitary and they will be dryer than ever before when you are done cleaning. Of course, this will produce happier more satisfied customers, that will tell their neighbors and friends, which will create more new customers. We will have a new video showing carpet cleaning a Chinese restaurant, removing heavy soiling, extremely heavy greasy walkways, and bringing the carpet back to a very clean state which upgrades the environment.

This 2 part remediation panel session will provide lessons learned from 4 different unique perspectives to storm response and recovery in Climate Zone One, aka hot & humid climates! Well known restoration industry veteran G.Pete Consigli, CR, WLS will facilitate the sessions with a panel having over 125 years of combined experience in the restoration & remediation, environmental assessment & contracting, industrial hygiene & IEQ and research & building science industries.

Here’s what you’ll find out:

• Campaigns that consistently bring in qualified leads
• Strategies used by Fortune 500 companies and how you can duplicate them
• #1 reason why most businesses fail with Google ads and how you can overcome it
• Blueprints to make strong, engaging and conversion-driven ads to reduce Cost Per Lead (CPL)
• And much more…

The best part is Sonny will cover the proven techniques which he has learnt by producing over $100 million in revenue for his private clients that you can add to your lead-generation portfolio and end the cash flow rollercoaster of constantly wondering where your next customer is coming from.

Operating a floor or carpet cleaning business is more than a full time job. We have to be aware of how our companies operate in the field to be profitable. One sure way to make less profit is to work on filthy, dirty carpets and floors. Veteran cleaners understand this to be true and they avoid it at all costs because cleaning filthy dirty carpet increases TIME and LABOR costs.

Finding customers that can maintain carpets and flooring, without the heavy lifting of dealing with filthy, dirty flooring materials will keep your labor costs lower and the company more profitable. This is where low moisture maintenance operations really gain some traction in the marketplace. Low moisture operations truly shine in a lower soil environment. Several maintenance operations over a given period of time are always less costly to deliver due to the increase in productivity, rather than one cleaning of a filthy, dirty floor.

This session will explain fully how to match the right process to the correct customer so everyone involved in the maintenance operation walks away happy and overcome with joy because the money is in the maintenance.

In January, Paul Donald, CEO of Encircle, shared that Encircle customers in Florida saw – on average – a 226% increase in job volume following Hurricane Ian. Restorers saw their workloads triple. This is the ultimate stress test for any restorer so we set out to uncover what this really means. Some of the questions we sought to answer were: Did they triple their profits? Did they meet their revenue expectations? Did they get paid?

What we learned is that 80% of restorers saw slower payments – making cash flow a major challenge as CATs incur a number of additional expenses in stark contrast to their regular work – and a startling 67% failed to meet their revenue expectations.

In this session, we’ll go into a deeper dive into what this really means, including sharing candid feedback from the boots-on-the-ground restorers we surveyed. For the 33% who did meet their revenue expectations, we’ll share what they did that separated them from the pack and what restorers can do to financially succeed in the next CAT.

As technology continues to advance, it's important for local business owners to stay informed and adapt to new trends. One area that has been gaining a lot of attention recently is artificial intelligence (AI) & ChatGPT. AI is a type of computer technology that can learn and adapt to perform tasks that would normally require human intelligence, such as analyzing data, making predictions, and even carrying out conversations with your prospects. By utilizing AI in your cleaning or disaster restoration business, you can streamline processes, improve customer experience, and increase efficiency. While the idea of introducing AI may seem daunting, it's important to stay ahead of the curve and explore the possibilities that this technology can offer. Join Sonny Ahuja to find:

• Artificial Intelligence powered marketing and its benefits for businesses
• How AI can help you attract more customers and increase profits quickly and efficiently
• Examples of successful AI-powered marketing campaigns and strategies
• Best practices for integrating AI into your existing marketing strategy and optimizing your results
• Real-world case studies and success stories from companies that have successfully leveraged AI-powered marketing
• Future trends and developments in AI-powered marketing, and how to stay ahead of the curve.

The professional cleaning industry already does much to reduce health risks indoors and should take credit for this work. Cleaning businesses can grow and prosper by knowing the reservoirs for germ survival and spread and by viewing ourselves as managers of safety and health in the built environment.

This training workshop consists of three sessions:

Session 1 – What does it mean to recognize risk?
Session 2 – How germs spread and make people sick
Session 3 – Human body and built environment reservoirs important for our industry and your business

In this workshop you will learn:

• Germs need five elements to spread and cause infection
• There are four main pathways that spread germs
• Germs are found in certain places – called reservoirs – and need a pathway to spread to other places and people
• There are five reservoirs in the built environment that are important for infection control and cleaning for health
• Cleaning for health actions focuses on decreasing or eliminating the risk of germ survival and spread

The workshop is included with registration but you must sign up, seating is limited.
You will have the option to sign up for this Workshop during the registration process.

This CMAT (NORMI™ Certified Mold Assessment Technician) course is designed to help the professional mold remediator work through the assessment process from creating a baseline assessment using lab sampling and moisture mapping to performing interim evaluations and developing a post-remediation verification. This class assumes that a third part assessor is not available to do the necessary pre or post sampling to objectively insure the project was done correctly.

Mold Assessors are always recommended to oversee a remediation project but, in some cases, third party professionals are unavailable. Of course this should always be a separate process but sometimes property owners are unwilling to bear the expense and, in some areas of the country, there is simply not a trained assessor near the project. In these unique circumstances, the remediator may find himself serving as the assessor, incorporating these processes into his project. When that is required, the CMAT should take special care to utilize third-party lab confirmation as part of the assessment process.

Both NORMI™ and the IICRC strongly recommend a third-party assessor on every remediation project to avoid an inherent conflict of interest, however, extreme circumstances may preclude that possibility. In those instances, a trained professional remediator should have the skills necessary to implement the assessment process. This course teaches him to do that.

$349 per person