2025 Spring Agenda

Flooring Failures Aren't All Your Fault: Flooring Inspectors and You

A presentation by a flooring inspector to demonstrate common flooring failures and the causes of them.

Speaker

ASHE's ICRA 2.0 and its Importance in the Restoration Industry

Describe performing restoration in hospitals using ICRA 2.0 procedures and why following these guidelines is important to the health and safety of patients. Will go in depth on 2 key aspect of hospital work, HEPA filtration and pressure differentials.

Speaker

High-Impact Marketing Strategies Without Breaking the Bank

In this engaging session, we’ll dive into powerful marketing strategies tailored for service-based businesses like restoration, roofing, HVAC, and more. You’ll walk away with actionable insights that won’t drain your budget but will elevate your brand visibility and lead generation. Plus, learn how our unique approach and groundbreaking tool, Leads2Jobs, can revolutionize your marketing efforts and ROI.

Speaker

Clean Solutions for a Healthier World

This presentation will provide a comprehensive overview of the cleaning industry, essential supplies, and how innovative SteraMist IHP technology supports. Participants will gain insights into the application of this technology in various industries, including the mitigation of mycotoxins, mold, biohazards, and indoor air quality issues. The speaker will share their extensive experience in the cleaning industry, highlighting the advantages of SteraMist iHP over traditional methods. This eco-friendly approach avoids harsh chemicals and lengthy downtime, promoting a healthier and eco-friendly environment. The speaker will delve into the current industry standards and practices, with a particular focus on compliance and sustainable practices. The speaker will explore emerging industry trends and innovative solutions.

Speaker

Hoarding: A Restoration Nightmare

Explore the fine line between collecting and hoarding. We'll discuss who hoarders are, examine the levels of severity and present a compelling case history video. Learn about the associated health risks, compromised living conditions and the implications for insurance claims.

Speaker

How Leadership and Culture Can Scale Your Business

Learn how to create strong leadership and culture that will allow you to step out of the business and create a business that will run without you in it.

Speaker

Ultimate Lifestyle Business by Design

Is your business funding your perfect life? Do you know what your perfect life looks like? Does your income exceed your lifestyle needs? Does your business allow you to take 150 free days or more off each year? Do you wake up everyday excited and energized to go to work?

If you answered no to any of these questions then you cannot miss this exceptional presentation that will give you the powerful tools to create your own Lifestyle Business by Design.

A Lifestyle Business by Design is a business that’s intentionally created to support your desired lifestyle. It's designed to align with the owner's values and priorities, and to provide a quality of life that's often overlooked in traditional businesses.

Speakers

A High Level Overview of Property Insurance Claims

Property insurance claims can be a complex road to navigate, especially without a clear understanding of the rules and processes involved. This presentation is designed to equip contractors with a comprehensive understanding of the property insurance claim lifecycle, using a straightforward example to illustrate key points.

The session will cover the various stages of a claim, appropriate handling procedures, potential pitfalls to avoid, and dispute resolution options, including the appraisal process. Mind maps will be used to support visual learning, and digital materials will be provided to reinforce important terminology related to appraisals and claims.

This presentation aims to empower contractors with the knowledge to effectively manage claims and ensure smoother resolutions.

Speaker

Boost Your Commercial Sales Without Burning Out Your Sales Team

The commercial restoration industry is competitive and demanding, but it offers great opportunities for growth. In my presentation, I'll share valuable tools and strategies to help your restoration company effectively grow and scale its commercial sales:

• Leverage technology and automation to drive revenue growth
• Efficiently prospect and acquire new customers
• Build repeat customers in a volatile industry
• Stand out from your competition by delivering value up front

Speaker

Piecing Together the Interconnectivity of the InterIndustries

The how to's of piecing together the interconnectivity of the interrelated industries.

Speaker

AI Documentation Trends in Water Damage Claims

This session will teach the users about the trends of water damage claims and how artificial intelligence can be used to give bulletproof documentation to insurance carriers and adjusters speeding up the payment cycle and the settlement process for all involved, homeowners adjusters and contractors. experience live examples in class and hear from agents and adjusters who approve!

Speaker

In Times of Crisis, Diversifying is an Option: Turnover Services Can be One of Them

In this session, I'll share my journey from starting as a sole operator in carpet cleaning, to building a small crew and expanding into restoration services, and ultimately evolving into providing full turnover services for rental properties. This transformation requires thorough research, a great management team, and dedicated manpower. Done properly, this can lead to significant financial rewards and provide invaluable support to the communities you serve. Join us to learn about the steps and strategies you can take to successfully grow your business and make a positive impact on those around you.

Speaker

Cleaning and Restoration vs Decontamination and Abatement and the Human Factor

It’s a Dangerous World Out There! The world of restoration is evolving—pathogens are growing stronger and more resistant, contaminants like fentanyl are becoming more lethal, and forensic restoration sites pose an entirely different level of risk. Whether responding to a water loss, mold remediation, fire and smoke damage, or trauma scene, restoration professionals often face invisible dangers that go beyond structural damage.

So when does cleaning and restoration shift into decontamination and abatement? More importantly, how does any loss—whether biological, chemical, or environmental—affect the human condition? Trauma isn’t just physical; it’s psychological and even spiritual. And the professionals called to restore these spaces often bear the unseen weight of their work.

Renowned Biorisk Management and Infection Control Specialist Dr. Keri Lestage and Microbial Warrior® Jeff Jones will take you beyond traditional restoration practices, uncovering the hidden risks—both visible and invisible—that professionals face on the job. Together, they will help you develop not just a Culture of Safety, but a Culture of Healing, ensuring that those who restore spaces also protect themselves in the process.

Speaker

It's ALL About the Numbers and Keeping Track. To Improve Your Chances of Getting Paid, What Should You Do BEFORE Starting Any Job

This session focuses on strategies for achieving and maximizing profit in your business. We'll explore what constitutes a good profit margin, practical ways to increase profitability, and how to engage your entire team to contribute toward financial success. Through collaboration, goal-setting, and effective communication, we'll uncover the keys to aligning company efforts for sustainable growth.

Speaker

The Road to Seven Figures: A Proven Roadmap for Scaling Your Service Business

Join Katie Harris, founding partner at Spot On Solutions, and Eric Sprague, founder of Super Tech U, as they break down the proven roadmap to scaling a service business beyond seven figures.

Drawing from their Amazon Best Selling book, The Road to Seven Figures, and real-world experience in growing and leading successful companies, Katie and Eric will share actionable strategies to help owners and high performers take control of their personal growth, maximize profitability, strengthen leadership, understand digital marketing, and develop the executive function needed to grow and scale.

Whether you're looking to fine-tune your business strategy or take your company to the next level, this session will give you the blueprint to make it happen.

Speakers

Rethinking “Clean”: Balancing Precision, Purpose and Sustainability

Speaker

How Many Ways Can an Estimating Company Save You Money? & You Get Paid for What You Document

We don’t get paid for what we do as restorers we get paid for what is documented. With Clean Claims process enforcement software, you can guarantee perfect results on every job with every technician. Along with our Wi-Fi routers and remote monitoring. Never miss another moisture/ambient reading again.

Speaker

Restoration Estimating as an Artform: Crafting Comprehensive Estimates

This session redefines restoration estimating as more than just numbers—it's a meticulous artform. Attendees will learn how to develop estimates that reflect both the practical and nuanced needs of each project, from initial damage assessment to the final reconstruction. We’ll dive into techniques for crafting comprehensive estimates while ensuring transparency and fairness for all stakeholders. While emphasizing the importance of detail and accuracy, this session will equip restoration professionals with the skills to create estimates that stand out for their clarity, thoroughness, and effectiveness in meeting both client and insurer expectations.

Speaker

RUG ID: Up Close and Personal

Can you or your staff properly identify a rug? Do you know how it was constructed? Was it machine or hand-woven, hand-tufted, hand-loomed or machine loomed? Do you know the fiber used in the pile or face? Is it knotted, hooked, braid or chain stitched? Colorfast? Will it bleed, or dry or wet crock? What's the country of origin? What about age?

Rug ID is fun, improves your professional image and helps identify potential cleaning problems. Superior product knowledge develops trust with your customers leading to additional sales. When you are talking to a customer and mention in passing what a great Nain she owns - the cost of cleaning is no longer the issue. You are the expert who can be trusted with her rug.

Rug identification is simply a process of elimination. Join me to learn the basics of rug ID. You'll be one step closer to becoming an expert!

Speaker

University Degrees in Restoration: A Good Move for the Future of Restoration

In this conference presentation, Dr. Jake Avila will illuminate the critical need for establishing a robust pipeline of leaders and managers for the restoration industry. The presentation will underscore the pivotal role that well-equipped leaders play in navigating challenges and growing successful restoration companies. Attendees can expect valuable insights into the development of a plan to cultivate industry-specific leaders with foundational skills for meaningful careers in restoration. By exploring best practices from a case study this session aims to inspire a collective commitment to investing in the growth and professional development of restoration industry leaders.

Speaker

Tips for Staying Lean & Profitable

Join this session to learn proven strategies for managing seasonal workforce changes within your franchise. Discover how to successfully expand and contract your crews to adapt to seasonal demands, maintaining a core team for the long term while minimizing layoffs. This session will provide valuable insights into implementing these strategies, helping you achieve stability and success throughout the year. Gain practical tips and techniques for effective workforce management to support your franchise growth and the well-being of your employees.

Speaker

Cleaning & Carpet Care for Clean Air - A New Approach to Indoor Air Quality!

Elevate Your Cleaning & Restoration Business by Addressing IAQ Issues

Transform your cleaning & restoration business in this dynamic class focused on professional cleaning and comprehensive indoor air quality (IAQ) solutions.

Discover the latest techniques for deep cleaning while effectively managing common IAQ concerns, including allergens, mold, and pollutants. Learn about eco-friendly cleaning products and advanced air purification methods that will not only enhance your service offerings but also promote healthier living environments for your clients.

Join us to gain valuable insights and practical skills that will set your business apart and ensure long-term client satisfaction, helping you take your cleaning services to the next level.

Speakers

Asbestos Testing and Safety Limits for Restoration Companies – What You Should Know

Asbestos is a hazardous material once widely used in construction for its fire-resistant and insulating properties. When disturbed, asbestos fibers can become airborne, posing serious health risks. Due to these risks, asbestos testing and abatement must follow stringent guidelines set by the Occupational Safety and Health Administration (OSHA) and the Environmental Protection Agency (EPA). Restoration companies, in particular, need to adhere to these standards to protect workers, residents, and themselves from legal consequences, including substantial fines. This session will cover important information to help contractors to remain compliant with both federal and state asbestos regulations that are essential for property restoration companies to ensure worker and public safety while avoiding costly fines and legal consequences.

Speaker

Maximizing Profit: Strategies for Selling Your Business at the Highest Value

In this presentation, Rocky Hensley, Former Owner of Icon Property Rescue, President and Co-Founder of 1-Tom Plumber, will share key strategies for maximizing the value of your business when preparing to sell. The session will focus on three essential areas: culture, systems, and profit. Attendees will learn how to build a strong company culture that attracts top talent and drives business success, streamline operations with efficient systems to improve productivity, and enhance profitability through smart financial practices. Whether you're planning to exit soon or just looking to increase your company's value, this session will provide actionable insights to help you maximize the potential of your business for a successful sale.

Speaker

The Butterfly Effect - What you do Right Now Affects Everything in the Future

Seemingly insignificant actions you engage in right now can and will impact the future of your company. While you won’t change world events or alter significant history as portrayed in the hit movie The Butterfly Effect, every action taken by you or your staff has consequences. What you want to do is control them to create positive outcomes. In this fast-paced, one-hour presentation by Jeff Cross, the media director for Cleanfax, we will focus on actions business owners, managers, and technicians engage in that can spell success—or disaster. Come prepared to be part of this audience-centric discussion.

Speaker

What Documentation is Going to Make you Money, What Documentation is Going to get you Paid

What documentation is going to make you money, what documentation is going to get you paid?

This comprehensive course is designed to equip water restoration professionals with the knowledge and tools needed to effectively document project details for estimators and insurance adjusters. Participants will learn best practices for capturing and presenting accurate, thorough, and professional documentation that will satisfy your 2 main customers: your estimator and your adjustor.

Key topics covered include:
Scope Sheets, 360 imaging, Photos (Do I need 1000?), Moisture Readings, Daily Job Notes and much more.

Speaker

The 2025 No B.S. Internet Marketing Plan for Restoration Contractors

For a lot of Restoration and Cleaning Business Owners, 2024 was a tough year for getting online leads. Between the Google Algorithm updates, to not being able to rely on lead gen services for jobs, a lot of Restorers struggled. After diving into the newest updates and analyzing the data from our clients last year, we have a lot more insight, and even better, a plan of action on what it will take to win online in 2025 and maximize your online visibility.

Introducing the 2025 NO B.S. Internet Marketing Plan for Restoration Contractors. In this presentation, you will learn EVERYTHING that you need to be doing right now to maximize your online exposure and help get you more leads for your Restoration minus the B.S. you’re probably accustomed to hearing when it comes to marketing your business. This presentation is based on real world case studies of how we at Ironclad Restoration Marketing, help our clients increase their sales by properly leveraging SEO, Google Business Profile, Google Ads, Video, and Social Media.

Speaker

Big Events Mean Big Business - Making Safer Choices

Big Events Mean Big Business: What’s the Game Plan? The last few years placed pressure on stadiums, arenas, and events to ensure they could protect not only athletes and performers but also the public. The focus on cleaning and health became an even bigger focal point with the need to ensure that events continued to operate and deliver. As the market adapted and evolved so did the added requirements sought by the ‘game players’ with sustainability initiatives also rising to the forefront. Cleaning and Restoration industry professionals are becoming advisors on bigger issues on health and hygiene. Learn how the LA Lakers, Philadelphia Eagles, Miami Dolphins, and Formula 1 and other big events are demonstrating their commitment to protecting employee and customer’s health and well-being in a safe, responsible, and sustainable way.

Speaker

Cleaning for Health in an Age of Mycotoxins, Endotoxins, and Nasty Viruses

Many cleaning professionals still think that sparkle and shine are the ticket to good reviews and additional business. Although the visual aspects of the cleaning profession can never be forgotten, dazzling surfaces that leave behind dangerous, invisible micro-organisms is more common than the cleaning profession would like to admit. Nor is just spraying a harsh chemical at the end or fogging with some well-advertised anti-microbial going to suffice.

Cleaning for the health of the occupants has to be thought of from the start of the cleaning process. The need for professional cleaners who can assist sensitized individuals in ridding their homes and workplaces of residual contaminants is growing every day. The good news is that to successfully transition a part of your cleaning business into this lucrative market is straightforward and a natural next step for many companies. It does not matter whether the problem is related to mold, bacteria or viruses; successful cleaning for health uses a mix of tried-and-true equipment with new products and techniques to both clean and sanitize.

This session will not only provide an overview of the cleaning for health process, it will also offer some marketing advice as well as unbiased recommendations for superior cleaning products and processes.

Speaker

From Chaos to Control: Building a Restoration Business That Runs Itself

Through the creation of processes and qualifying points within the process of a claim, we are able to increase the speed and payment to the contractors that we work with. Many think that by creating "cookie cutter" templates is the way to succeed in the business, but the truth is that every home is unique in its own way and so each claim must be treated uniquely. The importance of documentation is essential when dealing with property claims being billed to insurance companies and there is only SO much an excel sheet or google sheet can do for you before it drives you crazy. We have utilized no-code solutions that automate many processes and allow our team members to focus on their strenghts and on customer service.

Speaker

Empower Your Workforce: Transforming the Cleaning and Restoration Industry with Comprehensive Employee Benefits and Workers' Compensation Mitigation

Discover how offering comprehensive employee benefits can significantly impact your business in the cleaning and restoration industry. This session will explore the importance of competitive benefits packages in attracting and retaining top talent, boosting employee morale and productivity, and enhancing your company's reputation. Additionally, we'll delve into effective strategies for mitigating workers' compensation claims through health and wellness programs, safety training, and preventive measures. Join us to learn how to create a healthier, happier, and more productive workforce while reducing costs and fostering a positive workplace environment.

Speakers

Career Path from Technician to Instructor and Inspector

This presentation focuses on career progression within the cleaning and restoration industry.

Key topics include:

• The transition from physical roles, like floor cleaning and installation and consulting, to knowledge-based opportunities such as inspection and instruction.
• The importance of education, training, and experience in building a sustainable career.
• Certifications and the role they play in maintaining industry standards.
• Specialized training programs for inspection across various flooring types, including carpet, wood, marble, and resilient materials.
• Opportunities for professionals to diversify into inspection or teaching roles to extend their careers and share expertise.

This presentation serves as a guide for navigating long-term career opportunities in the industry.

Speaker

Hardwood Floor Drying - Ins and Outs

This presentation will talk about hardwood floor and was wood flooring - substrate materials. How to indentify species and drying condtion - when to dry and not. How to understand below grade(above grade) and some basic inspection process. Standards that apply to a job. This will give resotorater and IEP understading of class 4 material drying

Speaker

The Restoration Growth Model™: How to 2x Your Restoration Business Without Burning Out

In this session , Albi CEO Alex Duta will be talking about Restoration Growth Model™—a framework designed to double your business without the usual burnout. Alex previously scaled a restoration company to over 8-figures so he understands that growing sustainably requires focus on three non-negotiables and leveraging four strategic areas, which together create a path for steady, balanced growth.

The 3 Non-Negotiables:

• Purpose-Driven Leadership: Build a team culture grounded in clear mission and values, so everyone’s moving with purpose.
• Efficient Systems & Processes: Establish streamlined, repeatable processes that make work faster and reduce errors.
• Continuous Innovation: Stay competitive by embracing new tech and creating a team mindset that’s open to change.

The 4 Key Leverage Points:

• Client Relationships: Invest in trust and transparency—building long-term relationships fuels repeat business.
• Data-Driven Decisions: Use metrics to guide decisions, ensuring efficient operations and profitability.
• Team Empowerment: Train and promote from within; your people are the foundation of sustainable growth.
• Smart Financial Management: Balance your spending and cash flow for stability, so growth never jeopardizes your business’s health.

By focusing on these essentials, we can double our revenue sustainably, creating a business that grows without stress. The Restoration Growth Model™ is about working smarter, not harder, and building a resilient, thriving company.

Speaker

Prognosis Without Diagnosis is Malpractice — Why an Environment MUST be Assessed Before the Job Begins

Does the project you’re starting include CAT3 water, are there hazardous contaminants other than mold that should be addressed (what about Lead and Asbestos), and how will you know when the job is complete and ready for the Post Remediation Verification (PRV). There are multiple reasons why it is imperative to properly assess a project BEFORE you start and ZERO reasons not to. It’s not about the money but about the health and safety of your clients and employees. Come learn three things you need to know before you start any project to protect yourself from downside litigation.

Speaker

Finding Fair & Reasonable in Water Damage Claims

The battle for fair and reasonable is a cautionary tale for contractors, insureds, and claims professionals alike, where the perception of a file becomes the lever that turns a black-and-white claim into a negotiation.

Join us as we uncover the genesis of disputes, reveal the commonly unpracticed yet highly effective tools to avoid them, and reimagine the claims process for both Contractors and Carriers—paving the way for fair, efficient outcomes."

Speaker

Phenomenal Cleaning and Restoration Profits

Most cleaning and restoration companies aren't as profitable as they could (and should) be. It can be frustrating to have a good business and little to show for it. Howard understands. There was a time when his cleaning business was deep in debt and surviving on high interest credit cards. Today, his multi-million dollar cleaning business is super profitable and debt-free. And he has helped cleaning and restoration companies world-wide make phenomenal profits. In this session, you will learn the best pricing strategies, an easy way to track your numbers and how to boost your profits beginning with the next phone call you take.

Speaker

Impact of Resilient Flooring in the Residential and Commercial Space

Learn about the latest trends shaping the flooring industry. This session will provide practical strategies for staying ahead of the curve, addressing challenges like product demand, installation techniques, and customer expectations. Whether you’re a contractor or supplier you’ll gain insights that help you adapt and thrive in a rapidly evolving market.

Speaker

Beyond Business Dashboards: Transforming Data into Action Plans

Most restoration business owners are technically skilled but face challenges in navigating the complexities of business management. Dashboards and key performance indicators (KPIs) provide critical data but often leave owners asking, “What now?” This session redefines how we approach underperforming KPIs by shifting the focus from the numbers to the systems behind them. Learn how to correlate key indicators with the specific business systems that drive them, such as marketing plans, sales processes, and internal controls. Using real-world examples and actionable insights, this presentation offers a step-by-step framework to transform your dashboard data into prioritized action plans that take the guesswork out of decision-making. Walk away with the tools and perspective needed to not just track your numbers but to create sustainable improvements in your business.

Speaker

Maximize Your Leads: Proven Google Ads Strategies for Immediate Calls

Working with over 30 Restoration and Home Service businesses Vlad will teach you about how to grow your restoration business with Google Ads by implementing strategies that drive high-quality calls and generate valuable leads. In this session, we’ll explore how to target the right keywords, craft compelling ad copy, and optimize for local searches to connect with customers actively seeking your services. You’ll also discover how to leverage ad extensions to boost conversions and how to track and optimize your campaigns for maximum ROI. Whether you're new to Google Ads or looking to refine your strategy, this talk will provide actionable steps to drive more calls and increase your business's lead flow.

Speaker

Catastrophe Preparedness Panel

Join us for an essential panel discussion on CAT Preparedness, where industry professionals will share their insights and experiences. During the session, our panelists will discuss a variety of topics including, but not limited to motivation, understanding risks, building resilience and more. We’ll also pose thought-provoking questions for you to consider to help you reflect on your own CAT preparedness efforts.

Speakers

Industry Veteran tells All! Ten Things I Wish I Knew Before Starting My Cleaning Business

Annissa Coy a 25 year veteran in the cleaning and restoration industry is going to share with you invaluable insights on how she designed a remarkable 100% referral based million dollar highly profitable business. Annissa along with her husband Kevin have designed their business to revolve around their Ultimate Lifestyle that allows them to have the time and money freedom to live life on their terms. Come join her for a powerful 50 minutes that will not only change your business but change your life.

Speakers

Common Labor Law Issues in Restoration

This will be a presentation about common labor abuses seen in the restoration industry, such as unpaid wages by subcontractors, misclassification of employees as independent contractors, improper payment of overtime, unlawful retaliation, and lack of safety and health protections.

Resilience Force is a national non-profit organization supporting the workers who clean up and rebuild after the increasing number of natural disasters.

Speaker

3 Biggest Mistakes Owners Make When Hiring a Sales Rep

50-60% of Sales Representatives don't last more than a year. Most business owners don't trust that their sales people. Most sales representatives feel like they don't have support from their owners. Do any of these statements sound familiar? Believe it or not there is a huge disconnect between Sales Reps and Business Owners. What if you could hire a sales person that you actually trusted? What if the sales person truly believed that their boss wants them to support them and give them the tools to be successful? There are 3-5 things that can bridge this gap and none of them are difficult to implement. This presentation will teach owners how to cultivate a culture of trust and success!

Speaker

Industrial Hygiene and Remediation: Pulling Back the Containment Curtain to Reveal Relevance

Industrial hygienists are becoming the leaders in indoor environmental quality and related health issues. While traditionally focused on manufacturing workplaces, increasingly dynamic exposure concerns has prompted an expansion of the industrial hygiene profession to the occupied space and exposures in everyday settings. In this session, we will provide a brief historical summary of the industrial hygiene profession and ways in which the hygienist has evolved to lead the indoor environmental quality discussion. Additionally, the benefits of bringing hygienists on to a project will be illustrated . Lastly, case studies will be presented where to highlight the benefits of industrial hygiene team members.

Speaker

Franchise Fast-Track: Launching Your National Restoration Brand in 90 Days or Less

Th purpose of this session is to explain how and why franchising your home service company is the only way forward today & how to do it.

Speaker

Using VIDEO to Promote Your Services

Video can seem very daunting at first blush, but it can be easy! There are several different major platforms to host videos, as well as for a number of different reasons related to your business.

Speaker