The Experience Conference and Exhibition
Phillip Rosebrook JR, CR

Phillip Rosebrook JR, CR

Business Mentors

Phillip is the President and partner in Business Mentors. Phillip specializes in organizational change, building corporate infrastructure, defining marketing strategy, creating a dynamic corporate culture, developing measurements for accountability, and creating sustainable business plans.

He is a frequent author for Cleaning and Restoration and Restoration and Remediation Magazines. Phil is a previous winner of the Golden Quill Award for his Cleaning and Restoration Article on company direction and vision. He is a frequent speaker at industry events across North America.

Phil worked his way through college as a restoration technician. Over the years he has filled most all positions in a restoration company including starting and running new offices. He is a RIA Certified Restorer (#179) and has held numerous IICRC Certifications. He has been active in the restoration industry for over 35 years and served as an industry advisor and consultant for over 25 years. During that time, he has helped 100’s of companies define and achieve a compelling vision. He has been a key resource in the development of some of the most successful restoration companies in North America.

He has a Bachelor of Science degree from the University of Oregon Lundquist College of Business, in Marketing and Management.


Taking A Strategic Approach To Growing Your Restoration Business

Develop A Marketing Plan That Creates A Profitable And Valuable Business. Were you excited to get on the latest insurance program to get more leads and sales? Great closing rates and steady claims. Your team is busy, and the claims keep rolling in. Now you find that you are working harder but struggling to generate cash and profits. Your project managers are handling more files and subcontractors are starting to complain about the prices you can pay for work. Your overhead and stress are both increasing while margins are decreasing.

Program work is not good or bad. What is bad is the approach to take on more program work without a plan. Many companies stop their marketing programs in exchange for automatic leads from TPA’s and vendor programs. Contractors make a mistake by not developing a deliberate plan on where and how work will come from in the future.

In this session we will provide a plan to develop a proactive and deliberate business development and marketing plan. A healthy company has not more than 5-10% of all their work coming from individual sources. You will learn strategies that will help you increase commercial leads and direct referrals and develop a balanced marketing program that leads to a more stable and successful business.

Experience Conference Agenda