Agenda

360 Documentation 101

What if every stakeholder could walk the job—without ever stepping on site? In this session, the DocuSketch Enterprise Team explores the power of immersive 360° documentation and how it’s reshaping restoration workflows. From field techs to adjusters to carriers, immersive walk-throughs bridge the communication gap, eliminate photo confusion, and provide a clear, navigable view of the loss—just like being there.

You’ll learn how to:
• Use 360° capture to create virtual walk-throughs that tell the full story of a loss
• Drastically improve documentation quality and reduce back-and-forth with carriers
• Leverage immersive imagery to support estimating, supplements, and reinspection defense
• Align field and office teams with a shared, visual source of truth

Whether you’re managing mitigation or estimating remotely, this is your roadmap to better visibility, faster approvals, and fewer disputes—all through the lens of 360°.

Cost: Free

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Secrets of a Phenomenal Cleaning and Restoration Business

In this session, Howard’s top coach and right hand man will teach you…

How to Attract and Retain Phenomenal Dream Team Members. Learn how Howard’s company and other cleaning companies acquire the very best technicians, marketing staff and office staff.

How to Attract an Unlimited Supply of Dream Clients. Learn how Howard’s company generated $1.2 million in referrals last year, how to get more referrals, more repeat business and how to use the power of digital marketing in your cleaning and restoration business.

How to Double or Triple Your Sales. Learn the 5 steps to double your sales, how to 10X your upsells, and how to overcome price objections.

How to Maximize Your Profits. Learn what numbers you should track and how to dramatically increase profits.

How to Systematize Your Business. Learn how to scale your business with systems. You will learn how to REPLACE yourself in the areas you are not good at or don’t want to do.

Cost: $225 per person, lunch included

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IICRC WRT Spanish

Esta IICRC Water Damage Restoration Technician WRT - Spanish enseña estudiantes sobre daños por agua y las técnicas de la industria para remediar los daños estructurales causados por el agua. Esta clase presenta información sobre daños por agua como aguas residuales, contaminación de mojo, y equipo de descontaminación.

(3 day course; 18 hours, not including exam time, lunch and breaks.)

Este curso, libro y examen son enteramente en español.

The Water Damage Restoration Technician course is designed to teach restoration personnel that perform remediation work to give them a better concept of water damage, it’s effects and techniques for drying of structures. This course will give residential and commercial maintenance personnel the background to understand the procedures necessary to deal with water losses, sewer backflows, and contamination such as mold.

(3 day course; 18 hours, not including exam time, lunch and breaks.)

Cost: $875 per person, includes full conference registration to The Experience and lunch each day
Make sure you stick around on Friday for the Spanish Track as well!

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Implementing a Sytems Approach for Mold Removal: Did you Know 47% of US Homes Have Mold?

Join leading industry experts as they explore the alarming prevalence of mold in American homes and the urgent need for a systems-based approach to remediation. This session will dive into cutting-edge strategies, real-world case studies, and the science behind effective mold removal—empowering professionals to tackle mold at its root and protect indoor air quality.

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Tackling Turnover – Strategies for Employee Retention

Employee turnover is one of the most persistent challenges in the cleaning and restoration industry, impacting everything from service quality to profitability. In this candid panel discussion, seasoned business owners and workforce experts will share real-world insights, hard-earned lessons, and proven strategies for attracting, engaging, and retaining top talent. From onboarding and training to company culture and career growth, this session will explore what’s working and what’s not when it comes to building a loyal, high-performing team. Whether you're struggling with high turnover or looking to strengthen your retention game, you’ll walk away with actionable ideas you can implement immediately.

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Are You Making Money? & How to Increase Timely Payment and Your Cash Flow!

Ever wonder what other companies are doing? Like how much money are they making? What are some of the new ideas that they are doing around the nation? What should you be taking a look at doing? What should I stop doing? This session is your inside look at what’s working and what’s not for companies nationwide.

We’ll explore:
• Emerging ideas and creative approaches
• Real-world benchmarks and performance metrics
• Practical strategies you might want to start or stop doing

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Tales from the Crypt

What happens when someone dies and is not discovered in a timely manner and how does this affect the indoor micro-environment?

What are the stages of human decomposition and when does it become advanced human decomposition?

How do temperature and relative humidity play a role? What are the variables and what are the areas of responsibility for the cleaner / restorer?

With ever increasing numbers in the segments of the population which are elderly or suffer from psychological issues, unattended deaths are on the rise. In this very unique presentation, Dr. Jennifer DeBruyn with the Forensic Anthropology Department at the University of Tennessee, Knoxvill will present actual case studies on human decomposition and its effects on the indoor environment. With a follow up by Microbial Warriors® Jeff Jones with protocols, procedures, and actual case studies on restoring the indoor micro-environment rendering it both odor and pathogen free.

Due to the graphic nature of this presentation, no one under 18 will be admitted and no recording is aloud.

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Bridging the Gap While Rethinking Documentation

A conversation for the middle managers and technicians, exploring the real-world challenges of field documentation, the importance of understanding how and why companies get paid, the transition to new software, and fresh approaches to training teams effectively.

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Wired Different: Training & Leading Gen Z Employees to Boost Performance, Profit, and Retention

Struggling to train and retain Gen Z employees? You’re not alone. Today’s youngest workers bring fresh energy—but also high expectations, new work habits, and a different communication style. In this session, Eric Sprague—restoration pro and founder of Super Tech University—shares how you can stop fighting Gen Z’s quirks and start turning them into your biggest asset.

You’ll learn how to train faster, manage better, reduce turnover, and develop team members who deliver more 5-star service, upsell more work, and protect your bottom line. This isn’t about babysitting—it’s about real strategies to get more value and profit out of your team without nagging, pleading, and micromanaging.

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Preparing a Fair Estimate & How to Get the Insurance Company to Pay Fairly

Lane shares the challenges business owners face in getting paid and how implementing standard documentation solved this issue across his four locations. Learn how Clean Claims came to be as Lane built a system that could turn a fast-food new hire into a perfect documentation restorer overnight.

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Think You Don't Need an Asbestos Survey? Think Again.

Think buildings constructed after “insert any date here” are exempt from asbestos surveys? Think again. This session unpacks one of the most persistent and dangerous myths in the restoration and construction industries: the false belief that there’s a cutoff date after which surveys aren’t required. We’ll clarify what federal law actually says, explore the real risks of relying on construction dates, and explain why asbestos surveys are essential — regardless of a building’s age or location. Featuring insights from Linda Reinstein, President and Co-Founder of the Asbestos Disease Awareness Organization (ADAO), this session will also equip attendees with the knowledge and tools to push back against misinformation and overcome resistance in the field.

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Ingredients to Success: How Data is the Secret Sauce in Cleaning and Restoration

1. Why Cycle Times Matter in Restoration—And How to Improve Them Explore how tracking and analyzing cycle times—from FNOL to completion—can uncover bottlenecks, enhance operational efficiency, and accelerate cash flow in restoration projects.
2. Why Job Costing and Analytics Matter for Contractors Combining job costing with analytics empowers contractors to see the full financial picture of every project. By tracking labor, materials, and overhead through data, contractors can identify cost overruns, spot trends across jobs, and make data-driven decisions that improve estimating accuracy, boost profitability, and strengthen overall business performance.
3. Fuel Sales and Marketing with Targeted Data Strategies Learn how to leverage analytics to identify top referral sources, track lead conversion rates, and fine-tune marketing strategies that attract high-value restoration jobs.

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Where Can I Hire a Person with a Degree in Construction Management, with an Emphasis in Restoration

In this conference presentation, Dr. Jake Avila will illuminate the critical need for establishing a robust pipeline of leaders and managers for the restoration industry. The presentation will underscore the pivotal role that well-equipped leaders play in navigating challenges and growing successful restoration companies. Attendees can expect valuable insights into the development of a plan to cultivate industry-specific leaders with foundational skills for meaningful careers in restoration. By exploring best practices from a case study this session aims to inspire a collective commitment to investing in the growth and professional development of restoration industry leaders.

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What You Can’t See Matters: Adding Indoor Air Environment Solutions to Your Business

In this panel discussion, industry experts explore the often-overlooked impact of indoor air quality on health, productivity and business performance. Learn how integrating indoor air environment solutions can enhance employee well-being, meet evolving regulatory standards and create a competitive edge.

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AI & Technology in Restoration: Tools, Not Crutches

As artificial intelligence and advanced technologies rapidly evolve, restoration professionals face a critical question: how do we harness these innovations to enhance, not replace, our expertise? This dynamic panel brings together industry leaders and they explore how AI, automation, and data-driven tools are reshaping the restoration landscape.

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Marketing When the Phone’s Not Ringing: How to Stay Top of Mind & Drive Business During Off-Season

For many restoration and cleaning businesses, marketing feels reactive — turn it on when you're slow, and off when you’re busy. But companies that win long-term know that what you do during the slow season directly impacts how busy your next busy season will be.

In this session, marketing expert Amanda Stichter will share practical, proven strategies to keep your business visible and trusted year-round — even when the phone isn’t ringing. Learn which tactics you can handle in-house, which ones are worth outsourcing, and how to build a marketing foundation that works even when you’re not. You’ll walk away with actionable ideas you can implement immediately — and a better understanding of how professional marketing partners can help you sustain and grow your business through every season.

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From Click to Crew: 7 Ways AI Is Generating More Leads & Revenue — With Lower Costs and Less Work

Discover the proven AI strategies cleaning & restoration companies are using right now to fill pipelines, increase margins, and free up their teams without spending more. Find out how to:
• Book more jobs — even from calls that used to be missed.
• Follow up with every lead instantly (before your competitors do).
• Generate local content & ads that outperform without more marketing staff.
• Turn happy customers into consistent 5-star reviews on autopilot.
• Know exactly which marketing dollars are driving the best jobs.
• Free your team from repetitive tasks so they can focus on serving customers.
• And much more…

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The Dirty Truth: When Stains Stick and Smells Linger

Cleaning professionals face numerous challenges when it comes to carpet and furniture care—from stubborn stains and delicate fibers to odor control, resoiling, and rising customer expectations. This session examines the top 10 issues technicians encounter in the field and provides practical strategies for addressing them. Whether you’re dealing with eco-conscious clients, inconsistent results, or training gaps, you’ll leave with action plans to boost your performance, protect your reputation, and clean with confidence.

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ASHE's ICRA 2.0 and its Importance in the Restoration Industry

Describe performing restoration in hospitals using ICRA 2.0 procedures and why following these guidelines is important to the health and safety of patients. Will go in depth on 2 key aspect of hospital work, HEPA filtration and pressure differentials.

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Empowering Restoration: How Technology Can Unlock the Future We Deserve

The Restoration Industry has the potential to create legacy defining generational wealth for thousands of people.

This talk is about unlocking how we think about Restoration, how we can all experience its potential and what we need to get there.
• Technology as a Tool, Not a Replacement In a world where everybody thinks technology is here to replace people what is the role of technology
• Option Overload Selecting technology can be overwhelming. We’ll break down a clear, strategic approach for choosing tech that aligns with business goals and empowers teams
• Unlocking Transformation Through Purposeful Tech Beyond simply being tools, purposeful technology provides restoration companies with a competitive edge, unlocking insights and efficiencies that improve decision-making and outcomes
This talk will encourage interactivity, equip listeners with a new approach to tech, and empower them to look at the potential within their business differently.

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Beyond the Call: Why Restoration Companies Still Tracking Phone Leads Are Getting Crushed on Google — And How Top Brands Are Scaling Real Customers Without Wasting a Dime

In 2025, your competitors aren’t guessing. They’re tracking real customers — not just calls — and using Broad Match, YouTube, Demand Gen, and PMax to dominate local markets. If you don’t know this new stack, your Google budget will fund their growth. Learn how to fix it — fast.

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Chemistry of Cleaning: How to Get the Toughest Jobs Clean and “aha” Moments

Find out what practices and detergents work best to get heavily soiled and greasy carpets clean. Is CHAT a waste of time? How to clean and work smarter, not harder. Understand how basic chemistry can make you a better, more efficient cleaner. Break down why the products work the way they do – and how to use them in the best way to be more productive and have happier customers.

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FIRE!!! - The Hidden Issues So Many Are Missing!

Fire damaged projects have historically been an area of misunderstandings, and in some cases, a large source of contentions. Using fire behavior and historical records, this presentation will provide key, important information that many companies are missing, the Federal Laws that require their attention, the same laws that provide the justification for "pricing", and how to put these together in a process that makes sense to all parties!

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Business Beyond Dashboards: Transforming Data into Action Plans

You’re an expert at restoring properties—but running a thriving business? That wasn’t in the user manual. Despite pouring over financial statements, whiteboards, spreadsheets, and dashboards, you still don’t know what to fix or how to fix it. Data tells you something’s off, but not where to start. In this session, you will: • Connect the dots between your underperforming KPIs and the missing business system levers that drive them • See real-world examples of how to turn vague numbers into precise action plans • Learn a repeatable framework that delivers more leads, higher revenue, and healthier profits Walk away knowing exactly which processes to build or refine—and how to use your data to make confident, stress-free decisions. No more guesswork, just a clear path to stronger results. Join us and turn your dashboards into dynamic action plans!

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WOW! Service

One of 7 ADOPTABLE building blocks that built a $2B Services Empire - Contractor Nation. Larry Janesky built his empire on WOW! Principles. You will walk out of this session with actionable steps to bring immediate impact to how your customers experience YOU! This is a game-changer that impacts profitability, growth and employee satisfaction as well.

David Leppert will lead this engaging dialogue. He has built six nationwide customer-focused companies. Don’t miss this WOW! moment.

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Carpet Cleaning 101: Things You Need to Know

Think you know the first rule of carpet cleaning? You might be surprised how many people don’t! In this session, we’ll walk through the essential steps of effective carpet care from the initial inspection to the final follow-up. You’ll learn the golden rules of cleaning, how to assess carpet conditions, communicate ongoing care tips to your customers, and establish a routine maintenance plan that keeps carpets looking their best. Whether you're new to the field or brushing up your skills, this session will leave you better equipped to deliver professional, lasting results.

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Blueprint for Growth: Building Smarter Businesses

In today’s fast-paced restoration landscape, success hinges on more than just technical know-how—it requires smart systems, strategic marketing, and scalable processes. Join industry leaders Jon Isaacson, Angela Delmedico, Tim Farmer, Nick Lambert and Ben Ricciardi as they explore how to harness data, streamline project management, close the gap between estimates and approvals, and align marketing with operations. This dynamic panel will tackle the biggest challenges restoration businesses face and share actionable insights to help you build a more resilient, efficient, and profitable company.

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Claves del éxito para negocios de limpieza y restauración

Cómo construir un buen grupo de trabajo, establecer estrategias de mercadeo, buscar optimización de organización y métodos, y finalmente disfrutar el viaje de ser dueño de negocio.

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Flooring Failures Aren't All Your Fault: Flooring Inspectors and You

A presentation by a flooring inspector to demonstrate common flooring failures and the causes of them.

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Leveraging Technology: XactXpert & Actionable Insights for Streamlined Estimating

Enhancing estimate accuracy and efficiency using XactXpert and Actionable Insights to minimize errors and improve margins.

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Driving Leadership in Your Organization for Sales Excellence

We will discuss how to create a sales culture in your organizations that turns all team members into focused and driven professionals that will build lasting success for the team.

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Dando Sentido a tus Interrogantes Sobre la Gente – Making Sense of Your People Puzzle

Have you ever noticed that people seem to communicate differently? There are actually four different communication styles that people use. In this session you’re gonna learn how to connect with the four different communication styles and you’re gonna learn your own communication style. This will help you with your team members, with your prospects, your customers and your vendors. All the business and all of life is about relationships and relationships are built on solid communication!

¿Has notado alguna vez que las personas parecen comunicarse de forma diferente? Existen cuatro estilos de comunicación diferentes. En esta sesión, aprenderás a conectar con los cuatro estilos y a desarrollar tu propio estilo. Esto te ayudará con los miembros de tu equipo, tus prospectos, tus clientes y tus proveedores. En los negocios y en la vida, todo gira en torno a las relaciones, y estas se construyen con una comunicación sólida.

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Spot & Stain Removal Workshop

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Unlocking the Power of Hydroxyls: How to Eliminate Odors and Increase Revenue

The proper use of hydroxyls is critical for successful odor elimination and getting paid. This session will cover the following: how to determine the number of machines needed, how long they should run, variables to consider when assessing projects, how to treat contents, Xactimate billing, creating additional revenue streams, and more. Questions are always encouraged throughout the training session.

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Client Onboarding: The Secret to Smoother Jobs, Faster Pay, and Less Chaos

Most restoration companies are great at showing up, but they struggle with starting off right. In this session, we will cover proven client onboarding systems designed specifically for you, the restoration contractor. You will learn how to set expectations, reduce friction, and prevent payment delays and scope disputes. You will walk away with the practical framework and tools to align your team, improve client satisfaction, and avoid difficult situations with other stakeholders (Carriers). We can all start assuming we want the same outcomes. Let's build a process to ensure that each and every time.

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Ayuntamiento para latinos en restauración, limpieza e inspección – Town Hall for Latinos in Restoration, Cleaning and Inspection

This Town Hall program is dedicated to supporting the Latino community in the fields of restoration, cleaning, and inspection. It provides resources, training, and job opportunities to help individuals build stable careers and contribute to the local economy. Whether you're starting a new job or looking to grow your skills, this initiative is here to guide and empower you.

Este programa del Ayuntamiento está dedicado a apoyar a la comunidad latina en los sectores de restauración, limpieza e inspección. Ofrece recursos, capacitación y oportunidades laborales para ayudar a las personas a construir carreras estables y contribuir a la economía local. Ya sea que estés comenzando un nuevo empleo o buscando desarrollar tus habilidades, esta iniciativa está aquí para orientarte y empoderarte.

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Ultimate Lifestyle Business By Design - Is Your Business Getting In The Way of Your Life?

Is your business funding your perfect life? Do you know what your perfect life looks like? Does your income exceed your lifestyle needs? Does your business allow you to take 150 free days or more off each year? Do you wake up everyday excited and energized to go to work? If you answered no to any of these questions then you cannot miss this exceptional presentation that will give you the powerful tools to create your own Lifestyle Business by Design.

A Lifestyle Business by Design is a business that’s intentionally created to support your desired lifestyle. It's designed to align with the owner's values and priorities, and to provide a quality of life that's often overlooked in traditional businesses.

Kevin and Annissa Coy 25 year veterans in the cleaning and restoration industry came from less than nothing and created their ultimate Lifestyle Business By Design and built a freedom based or freedom first business that funds their perfect life. And they want to share with you simple but powerful steps you need to take to create a business that funds your perfect life.

Your business should fund your ultimate lifestyle. Guaranteed to have you questioning where you are and where you want to go in business, this one hour presentation will change your business and your life.

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Growth Isn't Magic—It's Math (and a Few Hard Truths)

Too many restoration business owners think growth is some kind of magic trick. In reality, sustainable, profitable growth is all about strategic planning, financial discipline, and a willingness to face some hard truths. In this no-nonsense keynote, Chris Nordyke and Wayne Hudson of Floodlight, pull back the curtain on the math and mindset required to build an 8-figure restoration company - no smoke and mirrors allowed.

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