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Have you ever said about your business, “I just need somebody to answer my phones”? Maybe you consider that a lowly position that anyone should be able to manage, just a warm body talking into a piece of plastic.
Ask any R&R company owner what his/her greatest challenge is and they’ll most likely speak to the ebbs and flows of sales/cash flow seemingly inherent in our industry.
Managed properly, you can be a hero but if you forget for even a minute that you are dealing with emotionally frayed people, watch out. All the anger they feel due to their loss will be focused on you like a laser beam.
In this episode of Marketing Minute, O.P. and Tim talk about how to turn daunting calls into a more fun, rewarding adventure to grow your restoration business and customer base.
Every restoration contractor seems to know an insurance agency can be a good source for referrals. Most marketers have noticed marketing to insurance agencies is becoming less productive over time. The good news is – there is a way to reverse the trend by understanding how and why it is happening.
