If you’ve visited the IICRC website lately, you may have noticed a few changes. A new navigation menu item labeled “Tools” directs visitors to the new FAQ page, the IICRC video library and update forms. 

Have you recently run a Google Ads (formerly AdWords) PPC campaign and felt that you spent too much money for what you got in return? Many of you reading this might be nodding your head in agreement. But do you know why your Google PPC campaign wasn't successful?

The New Year is synonymous with one thing: resolutions. And in the world of business, one top resolution is to make sure your website is as engaging and user friendly as it can be.