One of the issues I typically bring up when coaching building service contractors and other service providers, is what is their target market? 

In early June, I saw a sponsored post on Facebook about a local photographer doing a contest to give away free portraits to one lucky winner.

As a disclaimer, I am not formally trained or an expert in Social Media; but rather a restorer and educator who recognizes the power of the digital world in which we operate.  There is great opportunity to build relationships, show your expertise, establish credibility and more if we harness the power. 

There are over two billion active users on Facebook and 79 percent of Americans use the social media site. So jumping right to the obvious question: where does Facebook fit into your marketing strategy and how can you find a place for Facebook in your sales funnel? 

Have you recently run a Google Ads (formerly AdWords) PPC campaign and felt that you spent too much money for what you got in return? Many of you reading this might be nodding your head in agreement. But do you know why your Google PPC campaign wasn't successful?

The landscape of digital marketing is changing. The view is more expansive than ever as customer behavior continues to become more impatient, and more demanding.