In this episode of Ask the Expert, we chat with Phill McGurk, the owner and director of CARSI, an online education platform for the cleaning and restoration industry. Phill brings 25 years of industry experience and has developed a vast network of contacts across the country. He splits his time between Brisbane, Australia, and Virginia, USA, managing family restoration businesses in both locations. Phill is committed to further education and fostering strong relationships within the industry. His qualifications include MC (Master Restoration Technician), BFRS (Bio Forensic Restoration Specialist), CFO (Certified Forensic Operator), and GBAC Certifications.
Phill aims to unite the industry into a truly professional body. He discusses how AI can benefit your business in areas such as processes, documentation and SOPs. Phill emphasizes utilizing tools like ChatGPT, Reddit and Copilot, while not relying on AI for success, but rather viewing it as a tool.