As you well know, there are a ton of different channels that restoration and cleaning businesses rely on to get leads. Some of those require boots on the ground, dropping off doughnuts and coffee, some take word of mouth referrals and relationship building, while others are a little more ambiguous like those from online channels like search engines or lead gen services. Whether they come from plumbers, roofers, insurance carriers, Google, lead gen services, or property managers, a steady flow of inbound leads means everything to the success of your company. While each of those channels are important in their own regard, today I want to talk to you about an often overlooked and free channel that offers your company a ton of visibility and can drive leads to your restoration or cleaning company.
If you’ve ever tried to get leads from the internet (or hired a third party), then you might have heard of something called the Google Business Profile. No? Then you might know it as Google My Business, Google Business Page, Google Places, or Google + Local. Either way, there's a good chance that at some point it’s come across your radar. Most companies that I speak with have heard of it and have gone through the motions of claiming their profile, getting a couple reviews, and then never giving it a second thought - much like a New Year’s Resolution to get healthy right? And that used to be just fine, since most just leaned on SEO, lead gen, and PPC to drive leads to their business..