It is no secret that the biggest challenge companies of all sizes and in all industries have faced in recent years is finding and keeping talented workers. And while this challenge is not going away any time soon, it is possible to tilt the playing field in your favor by taking a slightly different approach to your recruiting and retention efforts. 

With record-low unemployment causing intense competition for talented people at every level in business — from frontline workers to senior managers — it is more important than ever to view the recruiting process in a different light. This is especially true for small businesses that need to compete within the same pool of candidates as well-funded, multi-national companies.