PuroClean Launches Campaign Celebrating Women Who #BreaktheBias
The property restoration and remediation industry is known to be a male-dominated field, and while women comprise 47% of the entire U.S. labor force, they account for just 10.9% of the segment’s workforce (U.S. Bureau of Labor Statistics). Within the restoration industry alone, only 20% of restoration technicians are women (Zippia). This Women’s History Month, PuroClean, one of the nation’s leading restoration and remediation franchises, is recognizing the women at the forefront industry.
Using the #PuroWomen platform, PuroClean developed the campaign to amplify PuroWomen’s voices during Women’s History Month and International Women’s Day on March 8th. The initiative will spotlight women across PuroClean’s corporate support team, as well as those within its diverse franchise network throughout North America.