ICP, supplier of professional products and solutions for building envelope, cementitious and sports surface needs, has announced a new brand identity. ICP said the rebrand, including a new tagline, "Connections that Endure," acts as a guiding principle and promise that encompass who ICP is and what they do.
"It's a concept that sits at the heart of all of ICP's businesses. It’s the essence of the values that inspire everything ICP does," the organization said. The new tagline also relates to the specific performance of the product or service ICP provides to their customers. Tile to tile. Edge to edge. Corner to corner.