Over the past three months, I participated in many conversations with small business owners who were planning their businesses for 2020 and through the next decade. During these conversations, many found it difficult to think about reaching long-term goals. Instead, they focused on tasks that could be completed immediately.
This is not a surprise. There are many sources of research indicating how humans are hardwired to seek out immediate gratification. Small business owners are no different, so how are you expected to focus your efforts to make lasting change?