One of the issues I typically bring up when coaching building service contractors and other service providers, is what is their target market? That can mean different things to different contractors, but what I so often find is that they don’t have a target market. They clean and maintain just about any location that hires them. While this can work well, there are several reasons why having a target market can prove beneficial for both the contractor as well as the client.
For instance, the target or niche market of one very successful cleaning contractor in Northern California is healthcare. They clean all types of medical facilities including doctor and dentist offices, walk-in medical clinics, and recently expanded, cleaning veterinary hospitals.