Remediation. Mitigation. Abatement. All great words to use with our customers when describing how to eliminate their mold problem. We use all the knowledge gleaned through years of experience and education, reference standards of care, and talk about spore counts. Then, if their head isn’t spinning enough yet, we explain to the average homeowner how the structure of mold can affect them in different ways, using big words like sporulation and mycotoxins. Rather than breed confidence in our services, these scenarios often incite fear in the homeowner.
Don’t get me wrong, I feel educated conversation is the best way to sell our services. We are obviously in this industry to make money and we can go on for hours trying to impress Mr. or Mrs. Homeowner with our perceived wisdom, convincing them that we are the answer to all of their mold dilemmas. We can use these big words and try to convince them we are smarter than them when it comes to microbiology, mold remediation, and water damaged buildings. However, after all the big words and scientific data, at the core of all this we are dealing with human beings. Regardless of whether they have insurance or not, regardless of whether they are wealthy or not, we are all just human. With that come numerous factors which can completely change the dynamic of our plan or sales pitch and adapt to each customer – each human.