“This is what we do, this is our industry; we help people. We help them at their best, their worst, in the middle of the night, or at lunch. It fit us completely to say we see you in those times, but we want to see you before that.”
—Jocelyn Dornfeld
In today’s society, it is rather rare to encounter someone who is doing something just to be nice. Our first thought is often that there must be another motive behind their actions – do they need a favor, did they do something wrong, are they about to deliver bad news? Rarely is our reaction simply, “Oh … that was so kind of them!”