Expectations of restoration contractors have been changing for several years, and we are facing a tipping point where fast is no longer fast enough — real-time is all that matters. With most of the major brands implementing real-time technology across North America and beyond, the bar is continuing to rise for all others who have yet to implement a real-time technology and culture. This article explores the case for transitioning to a real-time culture, including the challenges and benefits one can expect.

A Real-Time Culture