Every family should take time to identify and discuss what it values as a family and a business. Beyond this, it is also important for family members to make a deliberate effort to know and understand the personal values of all the members who are contributing to the business. Taking a genuine interest in understanding values at each of these levels and supporting them can build trust, unite family members, and increase the quality of decisions that are made.
While there may be differences in how each family articulates its values, it is essential that the values serve to support the business and family: