Marketing is an ongoing effort. This concept is easily understood when you start your business. When your business stops marketing, it starts dying. The problem is, many restoration businesses attempt marketing and fail and become hesitant to try again.

I’m going to let you in on a little marketing secret. If you are building a business, you need to take massive action. Don’t attempt one marketing strategy and give up. Execute three marketing strategies at once and refine each one until you have a winner. When you get a winner, keep testing other strategies until you find another winner. If you want to gain top market share and keep it, you have to constantly out-market your competition.