LinkedIn has 350 million users and two new users every second, not to mention the fact that it is the number one social media outlet of choice for top executives. As a restoration professional, I am a fan. When the new editor of Restoration & Remediation, Michelle Blevins, suggested the topic, I was beyond thrilled as it is my contention that when utilized properly, LinkedIn can be a true asset to the professional restorer and cleaner.
There are plenty of articles, information and statistics about LinkedIn and its benefits that will convince you of its value. We are operating in the world of social media that can have even the most forward-thinking of us running for cover. However, if you could do something that benefits you, your career and your company, costs no money, and uses as little as 5-10 minutes of your time a day, would you sign up? If you answered, “yes,” then it is time to truly get LinkedIn. To begin, abandon the thoughts of: “I don’t have time,” “It’s marketing’s job,” or “It is only for people looking for a job.”