Like many restoration contractors, Tom Laska has heard the noise since he started ICC Restoration & Cleaning Services more than 25 years ago: Adjusters disagreeing with contractors over work estimates. Outsiders viewing the restoration industry as crooked. The often adversarial relationship between carrier and contractor.

But unlike many restoration contractors, Laska made a decision early in ICC’s tenure that he was going to instill a transparent business model within his company to greatly reduce – or even completely eliminate – many of the outsider misconceptions.