Contents has become the new hot button of the restoration industry and renewed insurer interest means new opportunities. Unfortunately, the contents departments of many restoration companies are not equipped to take advantage of this trend. The reality is many companies would prefer not to do contents because they view it as the least viable part of their business. This lack of interest often translates into turnaround delays and sporadic restoration quality.
As demand for quality contents restoration intensifies, doing just an average job may not be good enough. Companies will need to bring their “A” game in order to land a spot on the preferred contractors list. For some companies, only a tune up and realignment of services may be needed. But for many others this means drastically changing course and making tough decisions that have been postponed for too long. Before embarking on a contents division makeover, it may be beneficial to look at contents from the view point of the adjuster and determine a course of action that will facilitate the needs of all parties concerned.