The task – write an article with a fresh perspective about fire restoration with baking soda blasting – was seemingly simple. When approaching the task of writing an interesting article for a top-notch restoration magazine, however, an author has to continually ask himself: “Is this topic interesting and relevant?” or better put, “Will the reader find the information interesting, as well as informative and on-target?” When you sit down to write an article, especially a unique, interesting, relevant and on-topic article, it’s easy to find the process daunting. This was exactly the case recently as I approached the writing of this piece. I searched for the right story, the right opinion, the right perspective. It suddenly became clear that the most unique, relevant and on-topic perspective I could have would be the perspective of someone else.
The next moment of clarity came when considering the topic of the article at hand – baking soda blasting for fire and smoke restoration – and whose perspective would be both interesting and relevant. Many of my customers, restoration contractors spread across the nation in widely varying markets, immediately came to mind. Again, many of them would have provided what I was looking for - a unique perspective from a successful restoration contractor using baking soda blasting for fire restoration. I spoke with many of them. In the end, I chose not one of these unique perspectives, but three. These three because they offered another benefit – they were leaders in their market, their organizations, and their understanding of the tools available to today’s restoration contractor. With little prompting, they quickly told of their successes with the process.