“Sales Mastery for Restorers”, the industry’s only year-long sales training program exclusively for restoration contractor salespeople, completed its inaugural two-day Sales Academy on Jan. 21. Response to the session was overwhelmingly positive from those that took part.

“We’ve been in the remediation business for about 30 years now. We’ve gone to all kinds of schools and conferences and have more certifications than wall space to hang them on,” said Paul Theriault, owner of Bay Area Clean Care. “We came to the realization that we don’t know how to sell, especially to a changing marketplace of insurance agents, adjusters and different property management people.”

The next “Sales Mastery for Restorers” Sales Academy will meet in Schiller Park, Ill., April 28-29.